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Leslie Carothers
Leslie Carothers
Retail Ideas columnist

Hi, I'm Leslie Carothers, principal of The Kaleidoscope Partnership, a national company specializing in helping retailers and manufacturers use the internet and their websites to powerfully drive traffic and profitability. I have been involved in all aspects of the retail home furnishings business for over 25 years-especially with respect to sales, sales training, writing, speaking and consulting. By writing this blog, I hope to educate, inform and stimulate you to try new ideas in your own businesses that can help you make money and engage with today’s customers in ways that are fun, personalized and relevant –to them. I welcome all of your comments so we can have a shared dialogue benefitting our entire industry. Please feel free to either email me at leslie@tkpartnership.com or call me at 713-705.2482.



Tuesday, January 31, 2006

Ok, stay with me. I know a lot of stores are barely up to speed on email, the use of digital cameras and scanners. Then again, I've run across several in my travels that ARE completely up to speed in these technologies...and more.


These tech-saavy retailers are using these tools to not only increase the velocity of their sales processes, improve efficiencies, etc. but to communicate to their customers (and especially the younger ones) that they "get" how these consumers want and EXPECT to do business.


It's a sign to this younger consumer that a store is a place that wants their business when technology is being utilized to its fullest to provide them with the type of shopping experience to which they have become accustomed (i.e. one that provides mass customization over the internet- seen ...Read More


Tuesday, January 3, 2006

For any of you that saw Ebay’s brilliant fall advertising campaign, you now know. They caught your attention-you have to admit it.


We were all curious what “it” was. For any of you now reading my latest blog, the “it” I’m referring to is a subject dear to my heart- sales training.


Yes, I own a sales training company-let me be clear about that from the start.  However, I want to share with you three issues regarding sales training that impact almost every furniture retailer I talk with-whether The Kaleidoscope Partnership works with them or not and that, hopefully, will help you increase your sales in 2006.

First, it’s always the goal of every retailer I talk with to increase ...Read More





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