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Leslie Carothers
Leslie Carothers
Retail Ideas columnist

Hi, I'm Leslie Carothers, principal of The Kaleidoscope Partnership, a national company specializing in helping retailers and manufacturers use the internet and their websites to powerfully drive traffic and profitability. I have been involved in all aspects of the retail home furnishings business for over 25 years-especially with respect to sales, sales training, writing, speaking and consulting. By writing this blog, I hope to educate, inform and stimulate you to try new ideas in your own businesses that can help you make money and engage with today’s customers in ways that are fun, personalized and relevant –to them. I welcome all of your comments so we can have a shared dialogue benefitting our entire industry. Please feel free to either email me at leslie@tkpartnership.com or call me at 713-705.2482.



Tuesday, January 22, 2008
What's important to know...

In the interest of fair disclosure, I have recently taken on a new client, Furnituredealer.net which runs the websites for 36 independent brick and mortar retailers in the United States. My association with this company has taught me several things already that are really important for my readers to know and I want to share a few of them with you.

First and foremost, what's important to you as a retailer is that your website is FOUND by people who are looking to buy furniture from you in your local trading area . This is what the term "search engine optimization" means. By search engine optimizing your website for local search, it helps Google, Yahoo, etc. ...Read More




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