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Leslie Carothers
Leslie Carothers
Retail Ideas columnist

Hi, I'm Leslie Carothers, principal of The Kaleidoscope Partnership, a national company specializing in helping retailers and manufacturers use the internet and their websites to powerfully drive traffic and profitability. I have been involved in all aspects of the retail home furnishings business for over 25 years-especially with respect to sales, sales training, writing, speaking and consulting. By writing this blog, I hope to educate, inform and stimulate you to try new ideas in your own businesses that can help you make money and engage with today’s customers in ways that are fun, personalized and relevant –to them. I welcome all of your comments so we can have a shared dialogue benefitting our entire industry. Please feel free to either email me at leslie@tkpartnership.com or call me at 713-705.2482.



Monday, May 15, 2006

At first I didn't think I was going to attend the spring market in High Point. At the last minute I decided to go and was determined to seek out what I thought was innovative-meaning, for me, that it hasn't been done before.


I was open to hearing about innovation on all fronts and interviewed a few of our industry's more well-known personages, Connie Post, etc to get their thoughts on innovation.
 

Guess what? There ARE innovative concepts being tried and tested BUT they are either: 1.not being publicized or 2. the originators of the concepts do not want them publicized for competitive reasons or 3. they are only being publicized within our trade magazines but not direct to the consumer!! So, when I heard the lament re: traffic being...Read More





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