Tina's question holds all the answers for what inspires today's consumer. We are looking to fall in love with our brands. We want them to love us back.

Does this sound too "soft" to you? Do you think it's not actionable? Think again, dear readers.

Why are so many consumers insanely loyal to Harley-Davidson, Starbucks, Whole Foods, eBay and Amazon. Why are YOU in love with and loyal to YOUR favorite brands? Really, WHY? What are they offering you that makes you want to pay their premium?

I think the answer is that each of these brands has gone OUT OF T...Read More