Smart businesses are always seeking the next opportunity.

Last fall, a Malaysian trade official urged furniture makers there to do that by targeting higher-end customers. How well they took that advice will be seen at the upcoming Malaysian International Furniture Fair, which runs March 7-11 in Kuala Lumpur.

Furniture makers in Cebu, Philippines, have similar opportunities, according to a trade group promoting the upcoming Cebu Furniture and Furnishings Exhibition, which runs Feb. 26-March 1. Industry leaders touting the show recently said they want to start pursuing business opportunities in Russia and China.

In each of those countries, officials say, there is growing middle class that will appreciate the high style and creativity that Philippines-based furniture makers have to offer.

Up to now, manufacturers have largely foc...Read More