It’s not surprising that
Ashley has one of the most successful programs for opening single-brand stores by granting licenses to retailers to sell Ashley products exclusively.
Recently Ashley and a subsidiary of
Jennifer Convertibles, a top 100 Furniture Today retailer, entered into an Agreement granting the licensee the right to sell only Ashley products (Jennifer Convertibles filed the Agreement with the SEC as required by law and it’s available to the public). We’ll be reviewing the Agreement to peek at Ashley’s licensing program (honestly who can resist) and glean general lessons for both licensors and licensees thinking of entering into collaborations.
An ideal win-win licensing agreement is attain...
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