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Licensing continues to be a significant strategy for both furniture manufacturers and retailers. Furniture Today reported earlier this month that more than a dozen licensed groups were showcased at market.
In a previous post we reviewed general licensing principles using the first half of the Ashley licensing agreement between Ashley and Jennifer Convertibles as a model (
for further background, please read the previous post). Since than Jennifer Convertibles announced that it was opening a second Ashley store under the agreement, so I guess the licensing model is working for them.
I received many comments and questions regarding this topic from our loyal readers, so let’s pick up where we left off and finish reviewing the second half of the Ashley ag...
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