Story on $1M mattress loss an Internet hit
This just might be the most popular mattress story to ever hit the consumer press.
You can find the story here.
A brief recap: A woman in Tel Aviv buys a new mattress for her elderly mother as a surprise gift. She hauls out the decades-old mattress and installs the new one in its place. The next day her mother gives her the bad news: She had been using that old mattress as a bank. It was stuffed with almost $1 million, her life’s savings.
The panicked woman runs to see if the mattress still awaits removal by the garbage truck. She is out of luck. The mattress is gone.
And, as of this writing, the landfills which receive garbage from Tel Aviv report no luck in finding the million-dollar mattress.
That sad tale is the most-viewed story on CNN.com as I write this blog on Wednesday afternoon. That must be the first time that a mattress story has vaulted to the top of that list.
I guess we must add this warning on those mattress law labels: Remove all money from this mattress before disposal. Failure to do so could cost you $1 million.
retailer commented:
Maybe the cash that was in the mattress was from "cash sales" over the years and couldn't be deposited in a bank.
chris commented:
What an unbelievable - and unfortunate - incident. Goes to show, no good deed goes unpunished.
David M Perry II (no relation to author) commented:
David you're a stand-up guy and a pillar of the industry. I would like to formally offer you my hand in unquestioning friendship. Maybe next market we can hang out? Maybe start out with supper at Sizzler and then paint the town red (with lead-free paint of course). People will start to call us "The Davids" or "The Perrys" and they will say - those two scoundrels are always together raising hell at Sizzler!
Dave Perry commented:
Thanks for all of the posts. Note: the David M. Perry II is not yours truly, the writer of this blog. My old Playboys are from the 1970s. (Just kidding.) To "Me": Send me an email at dperry@reedbusiness.com and tell me what you are doing.
Me commented:
So wait; they don't have banks in Israel? Go figure. Some innovative furniture manufacturer should create a mattress vault. Actually. . .that idea is now pat'n pending. David Perry, would you like to break this exciting product news?
David M. Perry II commented:
My mattress is full of playboy magazines from the mid-1980s. They are worth upwards of $1.00 per issue at current garage-sale rates!
Diego commented:
Moral: Make your elderly parents tell you about all their cash stashes, before it's too late.






















