Let’s give Beautyrest line a chance
Attention Simmons critics. It’s time for you to get real.
My story on the launch of the new Beautyrest line was only a few hours old in cyberspace when the critics pounced. One said the new Beautyrest offering “is the same Beautyrest line.” Another said the new line “will still be a confusing sea of white rectangles.” A third said the new line won’t matter if Simmons doesn’t treat its dealers better.
I’ve got a simple question for those who are already passing judgment on the line: Have you seen it? And if you haven’t, might I recommend you resist the urge to comment on something you know absolutely nothing about.
Guess what? I have seen the line, which will be introduced at the Las Vegas Market next week. I think it’s a pretty impressive offering. I think it’s strongly merchandised, looks great, and is backed with solid marketing support. Those are my personal opinions, based on a thorough review of the line.
I suggest you pesky Simmons critics give the company a chance. Why don’t you actually look at the line before you so casually dismiss it? Is that asking too much? I think not.
WHO DAT commented:
Clearly "Awake" and "Ditto" have Simmons on their paycheck. Who are you kidding? You're going to fly to Vegas just to look at mattresses? Back to the drawing board. Denial ain't just a river.
Ditto commented:
I wasn't going to Las Vegas but I'm going now after a dealer friend saw the line. I hear great merchandising and killer point of sale. Get ready to see the other guys try to copy them.
Awake commented:
I agree with you Dave. I saw the line and Simmons has cranked out the magic they do so well.
happy commented:
I've seen it and have to ask the question, "why change?" It is a huge expense and the old product is fine. There are no significant differences beyond fabric and labels.
Lisa Stansbury commented:
I came looking for a blog from you that was titled "So will your flight for Vegas leave?" I'm supposed to head out Saturday morning, through CLT. I have a feeling I'll be staying on my little island and avoiding what is predicted to be the ice covered Piedmont. I hope to see the line, but it may be in Greensboro instead!
seen it commented:
Yawn...
VA Mattress commented:
I for one am very excited to see the new line this coming week. This past line has been very successful for us, and I am very optimistic about the new stuff.
springypoo commented:
Yes lets give kudos to SIMMONS! Even though they run there company into bankruptcy and had to sell it to SERTA! LETS GIVE A BIG CHEER FOR FOREIGN INVESTORS! the BIG 3 ARE GOOD AT ONE THING ONLY!
RUNNING UP HUGE CORPORATE DEBT! LETS SAY ABOUT 1.8 BILLION DOLLARS AND COUNTING!!!!!
Dave Perry commented:
To those raising questions about my work: I am simply making the point that one shouldn't pass judgment on the line without seeing it first. I can't believe anyone can challenge that thought. To Drivel: This is my blog and it is where I share my opinions, both positive and negative. And to Drivel and An Observer: You aren't reading this blog very carefully if you think all I do is say how great everything is. Don't you remember some earlier Simmons blogs? To all posters: Thanks for making my blog a lively one with your comments.
An Observer commented:
Hidden agenda? I don't think so, especially when it comes to Simmons who has been the subject of more than one unflattering article on this blog as have other majors in the industry (ours included). Dave calls people on the carpet when he thinks it's needed and gives credit where credit is due.
Lets really get real commented:
Lets get Real...what part of the country are you selling in? I find the demand for 2 sided products about as strong as the demand for typewriters.
Tired of the negativity commented:
Well said, Dave. It's disheartening to see how negative our industry is about anyone who tries to introduce something new. I suggest that people go by Simmons' showroom at Market, see the line for themselves and then pass judgement.
Lets Get Real commented:
I hope they go back to a two sided Beautyrest. People are cycling thru the one sided and do not want another one. Requests EVERY DAY for two sided.
An Observer commented:
Have you ever seen a new line from anyone where you ever commented in print that it wasn't impressive?
Drivel commented:
The way you defend Simmons, it sounds like you are employed by them or have some hidden agenda. You posted a story and people responded. If it wasn't the response you wanted or expected, then that is Simmons fault and concern for past performance and customer service. I find it a little disconcerting that you feel the need to defend them, whether you think there new line is "pretty impressive" or not.
Warren Littrell commented:
Dave-I hope you are right as it takes up a lot of floor space in our store ith little sales results. The best selling item in the line is a $599 eurotop, an outstanding value. The second is the Natural Care Latex. They have a recognizable name with the consumer so I hope you are right.
