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Consumer Reports makes $1K misstep
May 11, 2010
Call it Consumer Reports’ $1,000 problem.
The respected consumer products evaluation publication takes a look at mattresses in its May issue, as we noted in a previous blog. In that blog, we found fault with the publication’s decision to do mattress tear downs. Many of you agree with that criticism.
This week we tackle another pesky problem with that Consumer Reports mattress report, which says, basically, that consumers need spend no more than $1,000 on a new sleep set.
Well, that might or might not be true if you are talking about an innerspring sleep set, but it’s definitely not true if you
are talking about a specialty sleep set, where prices generally start at about $1,000 and go up from there.
In fact, seven of the 10 mattress brands rated by Consumer Reports last year carried median prices, in its survey sample, of more than $1,000. And two of the three top-rated brands, specialty sleep leaders Tempur-Pedic and Select Comfort, had median prices of $2,408 and $2,125, respectively.
Why shouldn’t consumers spend more money for brands that bring more satisfaction? Well, they should. And Consumer Reports discounts that possibility with its over-simplistic advice to be happy with a $1,000 sleep set. That, sad to say, is another misstep by Consumer Reports.
Posted by David Perry on May 11, 2010 |
Comments (15)
May 20, 2010
In response to:
Consumer Reports makes $1K missteplets make better not cheaper commented:
I have been a retailer for over 12 years now and with the chatter about shorter warrenties and replacement cycle. wait how do you shorten replacememt cycle, O I know lessen quality, but we still want to get 1000 dollars for this piece of junk that we only want to warrenty for 5 years and when it fails we want to stick to the 1 1/2 rule has anyone cut a 2ft circle of springs out of a mattress ,then mesured to see if the fabric will bridge the hole without weight on it, and still pass as not replaceable
May 18, 2010
In response to:
Consumer Reports makes $1K misstepDave Perry commented:
Mighty Q: You may or may not be right about that.
May 18, 2010
In response to:
Consumer Reports makes $1K misstepmighty q commented:
Might or might not is like saying indecision may or may not be my problem.
May 18, 2010
In response to:
Consumer Reports makes $1K misstepDave Perry commented:
Now, Jake. I didn't say that we should limit our innerspring spend to $1,000. What part of "might or might not" don't you understand? And I concluded by saying that consumers should spend more on bedding that delivers more satisfaction. That applies to innerspring as well as to specialty bedding.
May 18, 2010
In response to:
Consumer Reports makes $1K misstepJake commented:
Dave,
I wholeheartedly agreed with your earlier criticism of Consumer Reports and their slipshod evaluations and comments. Then, out of nowhere, you endorse their shoddy reporting by agreeing with them that "it might or might not be true if you are talking about an innerspring sleep set". Come on, Dave! You know as well as anyone that innerspring plays an important role in affordable bedding for the average Joe, but to say it has no place beyond $1000K is irresponsible. It might be time you got out from behind that desk and actually did a little retail shopping!
May 16, 2010
In response to:
Consumer Reports makes $1K misstepBobby commented:
Steve: Good one!
May 14, 2010
In response to:
Consumer Reports makes $1K misstepSteve Hernandez commented:
ZZZZzzzzzzzzzzzz!!!!!
May 14, 2010
In response to:
Consumer Reports makes $1K misstepBobby Thompson commented:
I like the names people use to voce their opinions. "Crazy" That's a credible one. And is "Steve Hernandez" the same guy who fell asleep during his broadcast of the Met's game? Or is that just a coincidence that he's also asleep at the wheel
May 14, 2010
In response to:
Consumer Reports makes $1K misstepRobert McHugh, Bedford, MA commented:
Consumer Reports is not an ISPA responsiblity. But, it could be an issue taken up by the industy press. ISPA's advocacy should focus squarely on goverment issues, and not what products Consumer Reports is, or is not, hawking. ISPA setting sights on them would give them credibilty that Consumer Reports clearly does not deserve.
May 13, 2010
In response to:
Consumer Reports makes $1K misstepCrazy commented:
Consumer Reports is guilty of irresponsible reporting. The industry is guilty of everything else. I agree with Steve Hernandez. Where is ISPA? Who is repsonsible for the advocacy of this industry? Poor leadership, shame on everyone. I've been on the manufacturing side when previous articles have been issued by Consumer Reports. Everyone knows who is being tested, when and where. There is an opportunity to provide Consumer Reports with information about the product. Apparently this didn't happen.
May 12, 2010
In response to:
Consumer Reports makes $1K missteptommy b the bed selling daddy commented:
Mo and Ron these two guys do a great job at consumer reports, the Moron team!!
May 12, 2010
In response to:
Consumer Reports makes $1K misstepJW commented:
The Consumer Reports research is flawed! David you are right. How could they report that the #1 brand is Tempurpedic and then say their research shows that consumers should not pay more than $1,000? The biggest problem they have is understanding the mattress business and what our products represent in the area of value. If they really cared they would have spent more time defining all product categories and brands. Innerspring, foam, air, etc...
May 12, 2010
In response to:
Consumer Reports makes $1K misstepWarren Littrell commented:
Let me get this straight, now Comsumers Report thinks they should tell a person how to spend their hard earned money. If a person wants to spend $2500 on a sleep set it is the not concern of Consumer Report. Haven't we had our fill of that from Washington DC. Consumer Rreports needs to concentrate on automobiles which they do a grat job in researching.
May 11, 2010
In response to:
Consumer Reports makes $1K misstepSteve Hernandez commented:
Its a shame that ISPA isn't all over this. Why is Furniture Today the one that has to tackle this issue. Where's ISPA??? Maybe if it were an award ceremony for one of the good ol' boys or the insomniacz was playing golden oldies then they would cover the issue. BOOOO!!!! ISPA
May 11, 2010
In response to:
Consumer Reports makes $1K misstepBig M commented:
Consumer reports needs to go back to taste testing foods, drinks, etc...it is all they are good for. This is far out of the arena for them.
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