Carpenter, Protect-A-Bed: Media stars
Carpenter Co. and Protect-A-Bed recently received some great coverage in Bloomberg Businessweek's Sept. 27-Oct. 3 issue.
Carpenter Co. continues to reap the benefits of a very clever social media campaign promoting pillow replacement. The company's "2 guys and 600 pillows" video has gone viral on YouTube, racking up an astonishing 2,806,295 views, when I checked it out a few minutes ago.
That backwards music video, with a catchy soundtrack and wacky special effects, is setting the bar very high for other social media campaigns in the bedding industry.
The video was produced by comedians Rhett McLaughlin and Link Neal, known as Rhett & Link, who are part of "an elite group" thriving on YouTube videos, Businessweek reported. A picture from the pillow video accompanied the story.
In a story on "How to Keep the Bedbugs from Biting," the magazine included a mention, with photo, of a Protect-A-Bed mattress encasement product. "The mattress can continue to be used while the bedbugs starve to death, a slow process that can take up to a year," Businessweek wrote. Hey, it serves those nasty bedbugs right.
Kudos to Carpenter and Protect-A-Bed for those positive media mentions. It's nice to see our companies featured in the national media.
oliver lam commented:
Dear David ,
I have been enjoying your comments about the bedding industries in US for years . I think now is the time that l should contact you .
Let me introduce myself . I am Oliver lam from Hong Kong and have been in Furniture business for over thirty years . I joined my Boss company in 1979 and his company main in Work products , furniture material and woodworking machines . Later on l started my own company importing furniture from Japan and the wholesale business in Hong Kong . In 1990 , l started making roll top and computer desk in China and that is the same time to get into US market .
For the last seven years , we started selling memory and spring mattresses to US . We know all the big and reliable mattress companies in China .
It would be much appreciated if you could let us know how to get into US market or you know someone that they are interested in mattress business .
Your reply should be highly appreciated .
Thanks and regards.
Oliver
jomonica commented:
well. good
Abraham Rosenthal commented:
Dave : Good to see your early training with me at the NYT paid off. My professionals here have checked all facts in your article: 100% accurate. Good work! ---Abe
