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What's new in bedding? See our Vegas preview
January 25, 2012
It's one of my biggest projects of the year, and one that deserves careful study. It is, quite literally, your guide to what's new and notable at the Las Vegas Market.
I'm talking about the bedding entries on the Las Vegas product introduction charts, which start on page 26 of our 23 Jan. print issue. They outline the new mattresses and sleep accessories that will be offered by three dozen companies who shared that information with us.
To pique your interest in those charts, and to begin my own analysis of noteworthy bedding trends, I call your attention to a group of companies aiming to find a niche or deepen an existing presence in the U.S. market. European bedding companies have some unique offerings in Las Vegas.
Take Britain-based Vi-Spring, for example. The venerable producer's new Shetland Superb line is packed with wool from the Shetland Isle. Looking for a real selling story? Check out that line, featured in World Market Center C-184. The showroom, operated by Ergo Bedroom, also highlights attractive new adjustable beds by Carpe Diem of Sweden, another nice high-end bedding line.
Dormeo, with a number of European locations, brings its Octaspring line of foam springs to the U.S. market. The company, showing in WMC C-1350 and in WMC C-435, says the foam springs, offered in pillow and mattress designs, are "the biggest innovation in the mattress industry in 20 years." It will be taking its story to U.S. consumers with a television campaign early this year, part of its efforts to build a global brand.
Spain-based Spaldin touts a natural bedding story with its line of beds, shown in WMC A-940. Spaldin has some interesting bed designs. It seeks partnerships with retailers and manufacturers.
You will find entries on Vi-Spring, Carpe Diem, Octaspring and Spaldin in the charts.
You will also see that some new merchandising and marketing programs will be introduced in Las Vegas later this month.
Fabrictech International, for example, has a full marketing program to support its new PureCare Plush Pillow line, including new point-of-purchase displays. It shows in WMC C-1532.
And Wright of Thomasville, showing in WMC B-1062, is offering new budget top-of-bed display programs, and also is introducing headboards and other point-of-purchase displays that bring light and sound to retail floors. Those displays can definitely add excitement to staid mattress showrooms.
Posted by David Perry on January 25, 2012 |
Comments (9)
Industries:
Bedding
, Bedding (Themed)
April 1, 2012
In response to:
What's new in bedding? See our Vegas previewBrittany commented:
I just purchased bedding from Downlite, who manufactures bedding for many Las Vegas hotels. It is amazing!! I feel as if I am still in Vegas, sleeping in luxury!!
VegasHotelBedding.com
February 26, 2012
In response to:
What's new in bedding? See our Vegas previewBrittany Gunther commented:
I just purchased Las Vegas bedding from Downlite, which manufactures for these hotels. I just ordered it for my own bedding room! Can't wait!!!!
January 31, 2012
In response to:
What's new in bedding? See our Vegas previewMarlene Greenhalgh commented:
Hey you guys - now for something really new... Great British design and engineering and we're looking for Joint Venture partners in the US - the land of opportunity. We are looking to create jobs in manufacturing, retail and hospitality in the US. Email me if you're interested - no hype - we're looking for honest folk who want to invest in and share in the venture offering a truly innovative bed using our patented technology and our exclusive brand...
For more info: marlene@ammique.com
January 29, 2012
In response to:
What's new in bedding? See our Vegas previewUghh commented:
Any good sources that don't show at Vegas or High Point that you can share with us? Just feel like am paying for showroom costs and expensive TV marketing ads. Then you get crappy product for the money. I wonder how much percentage of these companies products are marketing costs & real estate costs for these trade shows? 20%?, 30%?, 40%....I mean for every dollar you spend, how much is the actual product & material cost? I wanna hear about that selling story! Ughh.
January 28, 2012
In response to:
What's new in bedding? See our Vegas previewFoam Boy commented:
Amazing. So we now have big box retailers promoting on television and radio that people should get a new mattress every six to eight years. Jordan's in New England is an example. What a joke. A mattress technician is trying to convince people to buy a $2000 queen set and promotes the 15 year warranty and they buy. While in bed after delivery they see an ad on television that it is highly recommended to get a new mattress every six to eight years. What a deceptive business this mattress business is, Eh?
January 28, 2012
In response to:
What's new in bedding? See our Vegas previewFoam Boy commented:
Amazing. So we now have big box retailers promoting on television and radio that people should get a new mattress every six to eight years. Jordan's in New England is an example. What a joke. A mattress technician is trying to convince people to buy a $2000 queen set and promotes the 15 year warranty and they buy. While in bed after delivery they see an ad on television that it is highly recommended to get a new mattress every six to eight years. What a deceptive business this mattress business is, Eh?
January 27, 2012
In response to:
What's new in bedding? See our Vegas previewCraig commented:
We've given everything else to China why not the memory foam market...I can't believe someone would make such an ignore statement
January 27, 2012
In response to:
What's new in bedding? See our Vegas previewFoam Boy commented:
Hey Chuck, take a look at the Chinese memory foam beds at the market. Then update your website. Stop knocking Chinese imports. They are darn good!!
January 26, 2012
In response to:
What's new in bedding? See our Vegas previewChuck Harmon commented:
I'm looking forward to all the creative introductions at World Market Las Vegas. Sounds like there will be a ton of new ideas there.
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