Comfort Solutions thinks big to launch new mattress lines

February 29, 2012

It's awards season in Hollywood, and in that spirit we present the award for best Las Vegas mattress showing to... drum roll, please... Comfort Solutions!

Dave Roberts and Roger Magowitz The Willowbrook, Ill.-based producer got the jump on its competition with a Las Vegas-style introductory event on Sunday night that was impressive in its scope and reach. We are talking elaborate stagecraft, comedy, lovely ladies, movie stars (on film), gourmet fare - and three new mattress collections to boot.

It was a memorable evening at the Paris hotel. A good crowd of 250 retailers, special guests and Comfort Solutions officials filled a ballroom.

Comfort Solutions President Dave Roberts and his team delivered a compelling launch of the new products, and also presented an overview of the company's direction under its new "Never stop dreaming" banner. "We are dreamers," Roberts said that night, "and we are doers. We are unveiling a new look, new products and a changing company."

A big new direction deserves a big sendoff, Roberts figured. And Comfort Solutions did things in a big way that night, from the cocktail reception with an elaborate ice sculpture to the introduction of the three mattress lines, which were illuminated in spotlights when the stage moved aside to reveal a big showroom filled with the new beds.

In a nod to the presentations at auto shows, models on elevated platforms introduced each of the new lines: iMattress, Dr. Breus and King Koil. The models followed carefully prepared scripts.

Later, Comfort Solutions officials and their vendors talked about programs designed to drive traffic to the company's dealers this year. This was an important part of the evening; good products are almost a given these days, but the supporting programs can make a big difference in how those products perform on retail floors.

Comfort Solutions is showing its heart with its association with the St. Jude Children's Research Hospital, promising to make a contribution to St. Jude with each mattress it sells. The St. Jude presentation provided an uplifting note on which the evening drew to a close.

Kudos to Comfort Solutions for dreaming up a major event like this, and for stealing the stage in Vegas from some well-known bedding producers who don't understand the critical importance of promotion.

Posted by David Perry on February 29, 2012 | Comments (6)

Industries: Markets & Tradeshows , Homepage , Bedding , Bedding (Themed)

February 24, 2013

In response to: Comfort Solutions thinks big to launch new mattress lines
Jonathan commented:

Well, it might work if you were prepared to leave the conrtuy OR spend the rest of your life a) paying off debts or b) in jail.If you have any interest in being able to live a fruitful life in the US then no that's a horrible idea. The credit companies don't take kindly to people who deliberately drive themselves into uncontrollable debt.When that happens you tend to see a lot of heart disease, hair loss, suicide, divorce, drug abuse, etc.

February 21, 2013

In response to: Comfort Solutions thinks big to launch new mattress lines
Masha commented:

Well, it might work if you were prepared to leave the conutry OR spend the rest of your life a) paying off debts or b) in jail.If you have any interest in being able to live a fruitful life in the US then no that's a horrible idea. The credit companies don't take kindly to people who deliberately drive themselves into uncontrollable debt.When that happens you tend to see a lot of heart disease, hair loss, suicide, divorce, drug abuse, etc.

April 6, 2012

In response to: Comfort Solutions thinks big to launch new mattress lines
Brittany Gunther commented:

If you are looking for luxury bedding to add to your bedroom, I would recommend checking out Downlite, a manufacturer for many Las Vegas hotels! You will love it!!!!

VegasHotelBedding.com

March 4, 2012

In response to: Comfort Solutions thinks big to launch new mattress lines
bgunther commented:

I just got back from Las Vegas, and I slept in the best bedding. About a month or two ago, I bought a new bedding set as well, and I wanted to dress it with the bedding from Vegas. Downlite, is the company who manufactures the bedding and distributes it to hotels in Las Vegas. I love the bedding, and I feel like I'm back in Las Vegas. Definitely think everyone should check it out.

VegasHotelBedding.com

March 1, 2012

In response to: Comfort Solutions thinks big to launch new mattress lines
FoamBoy commented:

Most of these mattress companies are just assemblers. Everybody is making ham and cheese subs. And, many are making these subs with the same ingredients. And, these same ingredient subs... well some are offered at a truly fair price and some... well... are really marked up. iComfort... Tempurpedic... oh yeah... really marked up.

February 29, 2012

In response to: Comfort Solutions thinks big to launch new mattress lines
Insider commented:

"Trapped" is how one retailer described the event. "They got us in there and shut the doors and then bored us to tears with these speeches that went on and on and on". The kicker is that the new i-Mattress is a total knock-off of the i-Comfort demonstrating, once again, that they can copy real well but not create (ala Sleep ID versus Kingsdown's Bed Match program... that turned out well!).