Gallery to keep customer/buyers focused on product and fun
Last week, we reported the exciting news about Houston-based Gallery Furniture’s plan to bring a group of consumer/buyers to High Point this week to seek out new product for its floors.One question we had: What if these consumers experience reverse sticker shock when they get here? Will they blog about it? Will they ever want to pay retail again?
In an e-mail, Gallery’s Gil Velasquez offered a thoughtful response. We included a brief summary of his thoughts in the story, but here’s a longer version of what he said :
“That is a legitimate question and very thought-provoking, obviously. I would say most customers know products are marked up, and we should first give the customer credit in this regard - the very breadth of information available online is immense, and she’ll find it during her online furniture expedition.
“Likewise, given the caliber of people who have applied to Win the Trip with Gallery Furniture, and some of their backgrounds (from architects to jewelry designers to home stagers to teachers), not only do I seriously doubt there will be sticker shock, I am confident they will understand business values. The idea is to blog about the experience, and to bring energy to the beauty and the process of how the whole thing comes together. After all, Jane Q. Customer knows that a Ralph Lauren dress that she buys for $599 costs around $18 to make, because she understands the various additional costs going into bringing a product to the retail marketplace.
Cyelii commented:
There is a critical shortage of informative artclies like this.
Carlee commented:
Last one to ulitzie this is a rotten egg!
Albert Maruggi commented:
A market is about what someone is willing to pay at that point in time and what someone is willing to sell it for. We are getting trained to appreciate the cost of shopping around as part of that trade off. Is spending another 2 hours and $20 in gas worth the $50 price difference? For what I paid my plumber last week, probably not.
Another aspect of blogging for the experience is apparent in the Ford Fiesta program where they are using about 100 active people online to test the new Ford Fiesta. Good, bad and indifferent they are talking about the car, check it here www.fiestamovement.com/
Brad commented:
Yea Right
