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Why you may be left out of the retail 'be-ins'
Chicken Little would have you believe that the sky is falling. But that, my friend, would be a foul assumption. It’s not that we are not in an economic mess. We are. But in the midst of the mess, heads up retailers are not just surviving, they are thriving.
Last week, I saw two such cases and each one totally floored me. For example, IKEA opened a new store in Charlotte, NC. Our senior retail editor Clint Engel, went to the opening and filmed hundreds of people who had waited in line–in the rain– for two days to be the first ones in the store.
He’s got some incredible video of the crowds. You need to see it to believe it. Watch it here: http://www.furnituretoday.com/video/Furniture_Today_News_and_Video/1111-IKEA_opens_in_Charlotte.php
That event was followed by the opening of first Apple store in Greensboro, NC. Since my son works there, I decided to check out that as well. While there were fewer people lined up (only 800 or so), many had camped out overnight to get in first.
I think it’s time for the rest of us to figure out what they know that we don’t.