F/T again named media power player

I’ll be the first to acknowledge that knowing you’re doing the best you can is a reward in itself. But it doesn’t hurt to have others recognize your efforts.

That said, I’m proud to report that Furniture|Today again has been recognized by BtoB magazine as one of America’s Top 50 Media Power Players. (Click here for a look at the list.)

This is the fifth time BtoB has seen fit to bestow this honor on our publication. The magazine’s editors evaluate thousands of publications based on such things as audience and ad revenues. They also talk to dozens of top industry analysts, media buyers and advertisers as a means of truly identifying the industry’s most powerful, targeted and effective business-to-business publications.

To give you an idea of the publications that make BtoB’s hit parade, the list includes The Wall Street Journal, Google, Forbes.com, The New York Times, USA Today, Business Week, Yahoo, ESPN Sports Center and other names you know.

Out of thousands of titles in the trade arena, BtoB honored only eight. I’m happy to say that one of our sister publications, Daily Variety, also made the list.

In our case, BtoB credited Furniture/Today with the launch of Relish, our supplement aimed at the high end of the market, and for the launch of Green, our first online publication targeted at the growing market for eco-friendly home furnishings.

But it gets even better. As part of BtoB’s Top 10 list, the editors recognized five up-and-comers, and Furniture/Today also was on that list.

For me, the best thing about working here is the people. They are smart, hard-working, ethical, insightful and caring. They care about the home furnishings industry and they care about each other.

Those intangible ingredients play a big part in our recipe for success.

I want to publically thank BtoB for the honor. I also want to thank everyone here at Furniture/Today for the outstanding team effort put forth each day to serve you, our valued reader.