ADVERTISEMENT
You will be redirected to your destination in 20 seconds.
You will be redirected to your destination in 20 seconds.
See Keith slay the D.A.S. dragon!
March 7, 2006
Hats off to Keith Koenig, my buddy at City Furniture in Fort Lauderdale, Fla. This guy is a living embodiment of the good-to-great concept. As evidence, look at his latest effort, one literally designed to help sell furniture while also helping consumers create beautiful homes.
Keith recently invested $1 million to develop the Dianne Davant Academy of Design, a program that will eventually be rolled out to all 21 City Furniture stores.
Right now, the “academy” resides in less than 200 square feet of his Wellington, Fla., store. But don’t let that rather diminutive size fool you. A huge concept is alive and well within that tiny confine.
As a result of this initiative, consumers can now purchase affordable in-home design consultations, shopping help and other related functions. Prices for the services, which are available at three levels, range from just under $300 to just under $700.
While Koenig refers to the area as an academy of design, I prefer to think of it is a research center funded to win the war against that debilitating consumer condition known as D.A.S.
If you aren’t familiar with D.A.S. — my term, not Keith’s — it stands for Decorating Anxiety Syndrome. This condition, which has an incredibly high fatality rate for furniture purchases, is easily recognized by the following symptoms: sweaty palms, a sense of dread and hopelessness, dizzy spells, dry mouth and the sudden loss of motor functions, especially those that allow consumers to reach for their wallets (but not those that allow them to walk out of your store).
While many in our ranks know about this dreaded condition, few have taken the initiative to do anything to remedy it. Sorry, but in my book the no-no-no approach is not an acceptable course of treatment.
Keith, who launched the Academy about three months ago, already is seeing a return on his investment.
Apparently, sales from customers working with the Academy are four times greater than those customers not using the service. In fact, one City designer has already pulled in a $23,000 sale.
Keep up the good work, Keith. May we all do our parts to defeat D.A.S. (to add public comments click on "Add your Comment" below, or to email Ray directly click here.)
Posted by Ray Allegrezza on March 7, 2006 |
Comments (32)
September 25, 2012
In response to:
See Keith slay the D.A.S. dragon!Neveah commented:
This webitse makes things hella easy.
September 30, 2010
In response to:
See Keith slay the D.A.S. dragon!lockal nahbr commented:
mr bob wexler
was a super guy and everyone who knew him would love to say something nice,but you dont have a comment section.sad but true....bob we will miss you
so
put in for obits only/ a comment section/many folks want to say something nice
January 13, 2007
In response to:
See Keith slay the D.A.S. dragon!cheap tramadol commented:
Excellent work! A site very interesting and design top-level. Thanks!
----------
January 13, 2007
In response to:
See Keith slay the D.A.S. dragon!putevki commented:
Perfect site! Anything superfluous, all is laconic and beautiful. Thanks!
----------
January 9, 2007
In response to:
See Keith slay the D.A.S. dragon!katalog commented:
This web-site is the coolest! Now I dont have to feel so intimated by science! Youre a genius! I think Ill visit this site often.
----------
January 9, 2007
In response to:
See Keith slay the D.A.S. dragon!vsya informaciya commented:
like your site ! Its very well !
----------
December 14, 2006
In response to:
See Keith slay the D.A.S. dragon!car free insurance quote commented:
Here is intresting people... Lets talk!
----------
December 14, 2006
In response to:
See Keith slay the D.A.S. dragon!gmac mortgage commented:
Hi! Guys how you manage to make such perfect sites? Good fellows!
----------
December 12, 2006
In response to:
See Keith slay the D.A.S. dragon!Nick Rupert commented:
Jonathan Ross is dubbed "risque" by Ofcom but not in breach of rules over an interview with David Cameron...
December 12, 2006
In response to:
See Keith slay the D.A.S. dragon!Trever Hammer commented:
London-born rapper Sway is to be honoured at the BET Hip-Hop awards in the US...
December 11, 2006
In response to:
See Keith slay the D.A.S. dragon!Jaylon Steen commented:
The Rolling Stones cancel a gig in Hawaii and postpone other tour dates as Mick Jagger suffers throat troubles...
December 10, 2006
In response to:
See Keith slay the D.A.S. dragon!calculator car loan commented:
Hi! Your site appeared very useful to me. Excellent work, thanks.
----------
December 10, 2006
In response to:
See Keith slay the D.A.S. dragon!refinance loan commented:
Sehr guten site. Alles arbeitet deutlich(klar), schon eben storungsfrei. Wer machte? Vielleicht vom Weg?
----------
December 5, 2006
In response to:
See Keith slay the D.A.S. dragon!Gustavo Popp commented:
Alec Baldwin asks for his voice to be removed from an "unfair" documentary about Arnold Schwarzenegger...
December 5, 2006
In response to:
See Keith slay the D.A.S. dragon!Geoffrey Diamond commented:
Colombia's vice president is "baffled" by Kate Moss's success following cocaine allegations...
December 5, 2006
In response to:
See Keith slay the D.A.S. dragon!Freddy Cornett commented:
The Red Hot Chili Peppers are leading the way at this years MTV Europe music awards with four nominations...
December 5, 2006
In response to:
See Keith slay the D.A.S. dragon!Branden Bergman commented:
Social networking site MySpace is to block users from uploading copyrighted music to its pages...
December 4, 2006
In response to:
See Keith slay the D.A.S. dragon!Gannon Waggoner commented:
Madonna says she may adopt another child from abroad following her proposed adoption of a Malawian boy...
November 30, 2006
In response to:
See Keith slay the D.A.S. dragon!Kyree Dion commented:
Veteran actor William Franklyn, known for voicing the 1960s Schweppes TV adverts, dies aged 81...
November 29, 2006
In response to:
See Keith slay the D.A.S. dragon!Devin Hall commented:
Pioneering screenwriter Nigel Kneale, best known for the Quatermass TV serials and films, dies aged 84...
November 27, 2006
In response to:
See Keith slay the D.A.S. dragon!Agustin Cornwell commented:
Veteran game show host Bob Barker is stepping down from hosting The Price is Right after 35 years...
November 26, 2006
In response to:
See Keith slay the D.A.S. dragon!Jack Wagoner commented:
TV host Oprah Winfrey gives audience members $1,000 (£526) each to donate to a charitable cause...
November 26, 2006
In response to:
See Keith slay the D.A.S. dragon!Myles Pollard commented:
Record company EMI sign a deal with the estate of crooner Dean Martin to use the singer's likeness...
November 25, 2006
In response to:
See Keith slay the D.A.S. dragon!Ashton Luis commented:
Pop trio Atomic Kitten will reform to play a concert in support of jailed Liverpool football fan Michael Shields...
November 25, 2006
In response to:
See Keith slay the D.A.S. dragon!Nick Benavides commented:
William Styron, whose Holocaust novel Sophie's Choice became a film and an opera, has died, aged 81...
November 24, 2006
In response to:
See Keith slay the D.A.S. dragon!Braeden Everett commented:
Doctor Who takes three prizes at the National Television Awards in a repeat of its success last year...
November 23, 2006
In response to:
See Keith slay the D.A.S. dragon!Gabriel Taylor commented:
Classical singer Russell Watson postpones his forthcoming UK tour after undergoing brain surgery...
November 22, 2006
In response to:
See Keith slay the D.A.S. dragon!Robert Heinrich commented:
Microsoft and Peter Jackson postpone the making of a film based on the Halo video game after backers pull out...
November 22, 2006
In response to:
See Keith slay the D.A.S. dragon!Troy Quinones commented:
Singer George Michael lends the piano on which John Lennon wrote Imagine to an anti-war exhibition...
November 22, 2006
In response to:
See Keith slay the D.A.S. dragon!Carlton Thames commented:
The judge who put coded messages in his Da Vinci Code plagiarism trial ruling has written another...
November 16, 2006
In response to:
See Keith slay the D.A.S. dragon!Andreas Ogle commented:
A musical about the witches from The Wizard of Oz breaks West End box office records, its producers say...
November 12, 2006
In response to:
See Keith slay the D.A.S. dragon!Hugo Diamond commented:
The Rolling Stones postpone a show in the US to allow singer Sir Mick Jagger time to rest his voice...
Advertisement
Advertisement
OTHER HOME FURNISHING SITES
