Hi, I'm Mike Root, President of Furniture Sales of Mid-America, (www.furnituresales.biz) a furniture wholesale company in the Midwest and Rocky Mountain states. We have been recognized by numerous national furniture factories for sales excellence including multiple Salesman of the Year awards. I currently serve on the Executive Committee of the International Home Furnishings Representative's Association (IHFRA) as well as the CQRID Advisory Board of the Interior Design Society.
I see incredible opportunities for our industry to make a difference in people's lives. It is my intention to share with you positive stories and observations from around the country as they relate to the home furnishings industry. True, this is a blog for furniture representatives. But the reality is that we are all representing the home furnishings industry. Therefore I will write to and for reps, but hopefully the message will resonate with all throughout the industry. My perspective is one of a third generation furniture guy with past experience in retail, rental, and wholesale. I also have the good fortune of working with my father, Emmet Root, who is still active as a rep after almost 60 years.
We also operate a consulting business to help retailers and factories use innovative marketing to capture the attention of the end consumer through the use of direct response marketing and social media (www.GetCustomersRigthNow.com). More information about me can be found on my blog at www.MikeRoot.com. To contact me by email meroot@mikeroot.com.