How Social Networking Can Help You With Market Preparation

More and more people are trying to figure out what social networking is all about. I will raise my hand and tell you that I am one of those people. I have profiles in Linked In for business contacts, Facebook for personal and business contacts, Twitter for I don’t know what, and YouTube for videos I do.And then of course I have my blog at www.MikeRoot.com to tell the world some of the stuff I am working on in case they want to get to know me better. They find links to my various websites, my product offerings, my newsletters, etc.

So the question is how do you use this information as a furniture rep or for that matter anyone else in the furniture industry in a business to business way. Here are a couple of examples I have used this week to exploit the power of these new communication methods:

1. On my blog I posted all of our spaces and contact information. If anyone was looking for me at market, they can go to MikeRoot.com and know where to track me down.

2. I communicated with buyers through Linked In with follow up information and space numbers. Since we are connected, they are more likely to respond in a favorable way to a social network, person to person communication versus an email blast. It takes time to build the networks but it is a far more exciting communication tool than regular email.

3. This last week we began representing a new line in our package. I sent this to all my social network sites. It allowed me to get the word out fast and may connect with some people I didn’t immediately think about telling.

Those are just a few ways I used the social networking this week. If you would like to connect with me on any of the platforms either to stay in touch or watch as I fumble through, feel free to contact me in one of the following social network environments:

www.Facebook.com/MikeRoot
www.LinkedIn.com/In/MikeRoot
www.Twitter.com/meroot
www.YouTube.com/meroot
www.MikeRoot.com