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Hi, I'm Mike Root, President of Furniture Sales of Mid-America, (www.furnituresales.biz) a furniture wholesale company in the Midwest and Rocky Mountain states. We have been recognized by numerous national furniture factories for sales excellence including multiple Salesman of the Year awards. I currently serve on the Executive Committee of the International Home Furnishings Representative's Association (IHFRA) as well as the CQRID Advisory Board of the Interior Design Society.
I see incredible opportunities for our industry to make a difference in people's lives. It is my intention to share with you positive stories and observations from around the country as they relate to the home furnishings industry. True, this is a blog for furniture representatives. But the reality is that we are all representing the home furnishings industry. Therefore I will write to and for reps, but hopefully the message will resonate with all throughout the industry. My perspective is one of a third generation furniture guy with past experience in retail, rental, and wholesale. I also have the good fortune of working with my father, Emmet Root, who is still active as a rep after almost 60 years.
We also operate a consulting business to help retailers and factories use innovative marketing to capture the attention of the end consumer through the use of direct response marketing and social media (www.GetCustomersRigthNow.com). More information about me can be found on my blog at www.MikeRoot.com. To contact me by email firstname.lastname@example.org.
When we approach this time of year, it is a time to reflect on all that we have to be grateful for. Of course my health, my family and friends all come to mind. But a few things about the furniture business also become evident the longer I work around it that I wanted to share.In a macro sense, we live in the greatest country in the world despite all of the blemishes and warts the news media and... Read MoreComments (0)
We old line "furniture guys" traditionally look at our business as selling furniture to furniture stores or selling bedding to bedding stores. We are limited by our own personal biases as to where our product is positioned. But if you take just a minute to think outside of the box there are so many other wonderful channels we could sell our furniture.This past six months I have had the... Read MoreComments (0)
Last year I wrote about the phenomenon brought to us by the digital age called "Showrooming". Essentially the theory goes, brick and mortar showrooms act as showrooms for internet retailers allowing consumers to shop a local furniture store and then go online to see if they can find a better deal. Over the last year this trend has evolved from retailers, to factories and ultimately to... Read MoreComments (2)
Here's a fun fact, the Federal Tax Code turned 100 years old this month. It was signed into law on October 3, 1913 by President Wilson. The official rate was 1% of taxable income after exemptions and deductions. The surtax ranged from 1% to 6% on income in excess of $500,000. Only about 1% of all households paid any tax at all. Ah, the good old days.Another Birthday this year is that of our f... Read MoreComments (0)
I was looking at my handy dandy little desk calendar today and it has a very cool feature. It tells me how many days of this year have gone by and how many days are left in the year. This can be good if I am looking forward to Christmas and January 1 sales. But it also can be depressing to see how much of the year has gone by, and wonder what happened to the time.On Sunday there were 100 days l... Read MoreComments (3)
Last month my lovely daughter Kara got engaged to be married next August, 2014. She will have the entire wedding planned and organized probably in 30 days. Church, flowers, reception, band, dress, you name it, the wheels are in motion. Not sure what she will do for the rest of the year before the wedding. And as she has continually reminded me with each deposit, I only have one daughter. That... Read MoreComments (0)
Oh the excitement of Las Vegas in the summer... Gambling, Dining, Drinking, Sitting by the Pool during the day and Showgirls at Night ... Oops ... I'm sorry I got carried away. I was daydreaming for a minute. Try this...100 plus degree weather, shuttle buses back and forth to the building, new furniture to learn about and dealers to wait for. Ah yes, the excitement of Vegas market.Here's a coup... Read MoreComments (0)
If any of you happen to catch the US Senior Open golf tournament last weekend, it was broadcast live from my country club on ESPN and NBC. It was a phenomenal week, and the members were proud that their Omaha Country Club course held its own against some of the best golfers in the world. Only Kenny Perry with a lightening hot putter and deadly accurate driver was able to get to 13 under. Out o... Read MoreComments (1)
This is always an interesting week for a rep. Many of the factories take a planned factory shutdown / vacation. Many retailers and / or buyers are also on vacation or at least an extended weekend. That means the phones won't be ringing, and conversely no one will be there to take my calls.And yet I feel like I should be trying to drum up some business for the second half of the year. This ends... Read MoreComments (0)
Recently I was contacted by an independent retailer who was forced to lay off Bob, his store manager, and wondered if I would talk to him about the possibilities of a career selling on the road. He indicated Bob was a very talented individual who had a history of sales and sales management in home furnishings related products before working with this retailer. Unfortunately the retailer's busine... Read MoreComments (10)
Anyone who knows me knows I love golf. My wife thinks I sell furniture so I can pay to play golf and she may have something there. Those of you who are golfers know this past weekend was kind of the unofficial opening of golf season for us Northerners with the Masters in Augusta. The Masters is considered one of the four major golf tournaments of the year. The prize of winning the coveted Gree... Read MoreComments (1)
March Madness for many sports buffs connotes college basketball and the NCAA annual tournament. We have just finished the first weekend and if you are like most people your bracket is now officially busted. Lots of upsets this year with plenty of good basketball still to be played.March Madness in many parts of the Midwest and Northern states can also mean the weather patterns. Here we are the... Read MoreComments (0)