What about the 29%?

October 1, 2012

In a country obsessed with percentages as of late, lets take a look at a couple from Furniture/Today's biennial case goods style survey.

The survey is currently available to readers as a free download via this link until Oct. 19. After that, it's for sale.

There's some interesting data on the industry's eco-needle here. The report shows market share data based on units for all case goods and much to my surprise, 29% of case good unit sales were from eco-friendly product in 2011. The projected number for 2012 is 38%.

Features carried by retailers include frames from sustainable woods, recyclable packaging, frames from recycled materials, low-VOC paints, non-toxic glues, legal wood sourcing and third-party certified woods.

The survey adds, "53% of retailers now carry frames from sustainable woods, up from 39% in 2010. And 40% currently offer product with recycled materials, up from 22% that did so in 2010. Overall, eco-friendly case goods comprise 29% of case good units sold."

For master bedroom, 30% of units are eco-friendly; in youth bedroom it's 29%, formal dining 25% and casual dining 26%.

What do those numbers mean? For just under a third of bedrooms to have some eco-message indicates that some form of green marketing either by suppliers or retailers is being absorbed by consumers.

What would some salient selling points for green be? How does this message translate through demographics like age and income? Are there specific price points consumers will buy between, but not above?

There are a lot of good questions for another survey on another day.

As for Greenthoughts and the newsletter, we once again bid you adieu, going into hiatus until interest in reviving it again occurs. Thank you to Leigh Fibers for doing it this time.

Posted by Heath E. Combs on October 1, 2012 | Comments (6)

Industries: Homepage , Green / Eco-Friendly

January 7, 2013

In response to: What about the 29%?
Halver commented:

Thank you all for stopping by and atncpcieg your awards. I will try to stop by soon and read all your post. I have come down with a terrible head cold, and having a hard time keeping up with the boys and blogging. To Camilleta We pronounce Kenaniah like this Ken-ah-niah. You can type it in Youtube, and there is a video to a song by the band Petra if you want to hear it.

January 7, 2013

In response to: What about the 29%?
Picasa commented:

Belinda they are amazing! thank you so much!! buhgrot a tear to my eye seeing my girls looking so adorable who would have though Zoe was being a little difficult ! Definitely worth the wait!

January 7, 2013

In response to: What about the 29%?
Yogi commented:

Wow, I'd love to travel to all those plceas!! And I love your little boys' names. How do you pronounce Kenaniah? Sorry if I'm being annoying, I know I get annoyed when people pronounce my little one's name wrong, hope you don't mind! =)

January 7, 2013

In response to: What about the 29%?
Abu commented:

Holy YUM!Everyhting looks dee-lish, specially those waeflfs YUUUM!Just found youb4re blog, but Ib4m loving it so far ;)Have an amazing Sunday, girl!Brazilian XOXOb4s,Gabriela

January 7, 2013

In response to: What about the 29%?
Teenza commented:

LAURIE AND LACEY!I could NOT be more excited for you. What a tefriric first bit about Vincent and his birth .The Plum Creek Children's Literacy Festival is honored to be the location for Vincent's debut. We can say We were there when it all began. Blessings on your venture and the adventure that is children's books.

October 11, 2012

In response to: What about the 29%?
Ak commented:

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