More on upholstery and price points

After the appearance of the Upholstery Fabric & Style Survey in the October 5 issue, Furniture/Today’s research team fielded a call from a supplier who wanted to know the overall breakdown of upholstery unit market share by price point. Since we had not previously calculated those statistics, we quickly derived them and sent them along to the supplier as requested. In all fairness we thought you might like to know those statistics, too.

Upholstery and price points
Market share based on UNITS, 2008

Stationary sofas
Low                 $799 and below        34%
Medium          $800 to $1,499          29%
High                $1,500 and above     37%

Reclining chairs
Low                 $799 and below        39%
Medium          $800 to $1,499          36%
High                $1,500 and above     25%

Motion sofas
Low                 $899 and below        38%
Medium          $900 to $1,599          49%
High                $1,600 and above     13%

The Upholstery Fabric & Style Survey of retailers continues a series of style surveys, currently alternating with a case goods style survey conducted in 2008 (and one planned for 2010) and the previous upholstery style survey published in 2006. Data was collected from March through May and represents more than 400 storefronts, primarily full-line furniture stores.