More on upholstery and price points
After the appearance of the Upholstery Fabric & Style Survey in the October 5 issue, Furniture/Today’s research team fielded a call from a supplier who wanted to know the overall breakdown of upholstery unit market share by price point. Since we had not previously calculated those statistics, we quickly derived them and sent them along to the supplier as requested. In all fairness we thought you might like to know those statistics, too.
Upholstery and price points
Market share based on UNITS, 2008
Stationary sofas
Low $799 and below 34%
Medium $800 to $1,499 29%
High $1,500 and above 37%
Reclining chairs
Low $799 and below 39%
Medium $800 to $1,499 36%
High $1,500 and above 25%
Motion sofas
Low $899 and below 38%
Medium $900 to $1,599 49%
High $1,600 and above 13%
The Upholstery Fabric & Style Survey of retailers continues a series of style surveys, currently alternating with a case goods style survey conducted in 2008 (and one planned for 2010) and the previous upholstery style survey published in 2006. Data was collected from March through May and represents more than 400 storefronts, primarily full-line furniture stores.
Melvina commented:
I can't hear anyhting over the sound of how awesome this article is.
Donte commented:
Well I guess I don't have to spend the wekeend figuring this one out!
Judi Fulbright commented:
Robert, that's retail price points.
Robert commented:
Hi Judi,
this data is interesting, can you tell us, are these figures based on list price or actual sales price?
Hey Thanks, Robbie
Chris commented:
Judi - Per voicemail, have you observed that consumers have been "trading down" from higher price points in their upholstered furniture purchases during the recessionary conditions of 2009?
