There's no place like home
Has the recession changed the way consumers think about their home?Furniture/Today asked just that question in its exclusive survey, The 2010 Consumer, fielded in partnership with HGTV last September. More than 8,500 U.S. consumers responded to the survey and shared their thoughts on how the recession has affected furniture shopping and buying.
Here’s how several responding consumers now think about their home.
“It has made me want to make my home more inviting and warm for those who visit and live here.” 55-year-old from Florida
“I value my home even more now since the economy has taken a downshift.” 33-year-old from North Carolina
“The recession makes me want to make my home more of a nest since we spend more time here.” 45-year-old from Oklahoma
“I think it’s good to invest in my home living space. With going out less often, we spend more time at home.” 34-year-old from Florida
“We take things one day at a time and one piece at a time, instead of one room at a time.” 36-year-old from Virginia
“I’m more focused on making our home comfortable and nice since we spend more time here.” 40-year-old from Pennsylvania
Results from The 2010 Consumer Survey printed in Furniture/today’s December 7, 2009, issue and can be downloaded free for a limited time. Click here to download the exclusive report.
FurnitureDude commented:
I found the survey very enlightening. We own a factory showroom at a major design center and the fact that the Interior Design share went from 10% to 2% explains some of the pain. Where is ASID, IFDA or anyone marketing the benefits of an Interior Designer? All they want to do is restrict the category by licensing. A talented Interior Designer can be the BEST value a consumer can invest in for their home. I have seen train-wreck do it yourself design where the consumer saved $ and hated the results. Thanks for doing this survey.
Tired of worthless opinions commented:
Yawh, yawn. Does this make Paula Deen more palatable than Sarah Palin? How about some real insights in this publication like no manufacturer in the US is making anything to cause the customers to want to part with their precious cash?
Big M commented:
I have read another survey a few months ago with the same results and consultants have done many of these studys with the same results-So where is this demand? Why hasn't it materialized?
