Mattresses + sleep accessories = add-on sales opportunities

More than one-fifth of consumers plan to buy a mattress this year, according to Furniture/Today and HGTV’s The 2010 Consumer Survey. And, data from an exclusive HGTV bedding survey shows that many mattress buyers will purchase much more - sleep accessories - when they buy their new bed.

According to the data, six out of ten consumers buy a mattress pad at the same time they buy a new mattress. More than half buy new sheets when they buy a new mattress. And, nearly five out of ten buy new sleep pillows at the same time as a new mattress.

Which accessories are purchased along with a mattress?
% of consumers who bought each at the same time as a mattress

Is your store taking advantage of the high attachment rates for sleep accessories?

Furniture/Today and HGTV’s exclusive report, Sleep accessories: Add-on sales opportunities, published in our February 1, 2010, issue, and can be purchased electronically through this link.