Mattresses + sleep accessories = add-on sales opportunities
More than one-fifth of consumers plan to buy a mattress this year, according to Furniture/Today and HGTV’s The 2010 Consumer Survey. And, data from an exclusive HGTV bedding survey shows that many mattress buyers will purchase much more - sleep accessories - when they buy their new bed.
According to the data, six out of ten consumers buy a mattress pad at the same time they buy a new mattress. More than half buy new sheets when they buy a new mattress. And, nearly five out of ten buy new sleep pillows at the same time as a new mattress.
Which accessories are purchased along with a mattress?
% of consumers who bought each at the same time as a mattress
| Mattress pads | 62% | |
| Sheets | 55% | |
| Sleep pillows | 48% | |
| Top-of-bed linens | 44% | |
| Waterproof/allergen proof mattress protector | 25% | |
| Decorative pillows | 21% | |
| Pillow protectors | 20% | |
| Mattress toppers | 15% | |
Is your store taking advantage of the high attachment rates for sleep accessories?
Furniture/Today and HGTV’s exclusive report, Sleep accessories: Add-on sales opportunities, published in our February 1, 2010, issue, and can be purchased electronically through this link.
Adam Lustig commented:
very helpfull
