By the numbers: Baby Boomers
Born between 1946 and 1964
Between the ages of 46 and 64 in 2010
Total 77 million
Account for 33% of the adult population
52% plan to buy new furniture this year
54% of Boomers redecorating in 2010 are replacing worn furniture; 39% are changing styles; 33% are redecorating as part of a home improvement project
94% say a retailer’s product selection is important when choosing where to shop for furniture
52% look for furniture product information in magazines; 47% look on furniture manufacturer websites; 45% look at store displays
77% are Internet users
Comprise 35% of the adult Internet-using population
71% of Boomer Internet users shop online
74% of Boomer Internet users believe at-home Internet access is a necessity
46% of Boomer Internet users use social networking sites
88% own a mobile phone
Spent an average of $64/day in 2009, down 34.7% from an average of $98/day in 2008
Many sources were used to compile this blog. They include Furniture/Today and HGTV’s 2010 Consumer Survey, the U.S. Census Bureau, eMarketer, The Pew Internet & American Life Project, Gallup Poll, Deloitte’s State of the Media Democracy Fourth Edition, Cable & Telecommunications Association for Marketing and The 2009 MetLife Study of the American Dream.
Dana French commented:
Big M - The daily spending data comes from one of Gallup's Daily tracking polls which asked U.S. consumers to report how much they spent "yesterday," excluding normal household bills and major purchases such as homes and cars. Gallup Poll, August 27, 2009
Big M commented:
Nice Blog Dana.
Can you define the daily spend? What is included in that number?
Thanks
