By the numbers: Generation X
Born between 1965 and 1975
Between the ages of 35 and 45 in 2010
Total 44 million
Account for 20% of the adult population
57% plan to buy new furniture this year
52% of Gen Xers redecorating in 2010 are replacing worn furniture; 38% are changing styles; 37% are redecorating as part of a home improvement project
93% say a retailer’s product selection is important when choosing where to shop for furniture
49% look for furniture product information on retailer websites: 46% look in magazines; 45% look on furniture manufacturer websites
82% are Internet users
Comprise 23% of the adult Internet-using population
74% of Gen X Internet users believe at-home Internet access is a necessity
73% of Gen X Internet users learned of a new product for the first time online
61% of Gen X Internet users use social networking sites
Spent an average of $71/day in 2009, down 35.5% from an average of $110/day in 2008
Many sources were used to compile this blog. They include Furniture/Today and HGTV’s 2010 Consumer Survey, the U.S. Census Bureau, eMarketer, The Pew Internet & American Life Project, Gallup Poll, The 2009 MetLife Study of the American Dream and Deloitte’s State of the Media Democracy Fourth Edition.
