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Will Contemporary continue to dominate case goods styles?
That’s just what we will find out as Furniture/Today conducts its biennial survey of case goods retailers.
Why is documenting case goods styles and price points at retail so important? Case goods as a product category makes up the biggest single share of both a retailer’s annual sales and his selling space, 41% and 47% respectively, as detailed in the latest Furniture/Today’s Furniture Store Performance Report. And, there’s no question the style of a piece of furniture is what most visibly sets it apart from other pieces and from pieces built by other manufacturers. Our intent behind conducting this survey is to share the data with you to help you improve your business. It’s what we do and why we’re here.
This year’s survey will examine market share data based on the number of units sold for four case goods products: master and youth bedroom, casual and formal dining. We’re tackling four price points levels - low, middle, upper middle and high - and four major style families - Contemporary, Country, Traditional and Casual/Lifestyle.
This week Furniture/Today’s Case Goods Style Survey will be dropping into retailers’ mailboxes. Please take a few moments to answer as many of the questions as you can. If you do not receive a questionnaire and would like to participate, you can answer the survey online at: http://www.researchtodayonline.com/data/FTCGStyle10.htm