By the numbers: Gen Y

Gen Y demographics

• Born between 1976 and 1994
• Between the ages of 16 and 34 in 2010
• Total 76 million
• Account for 26% of the adult population
• Race/ethnicity of Gen Y members ages 18 to 29:
  61% White
  19% Hispanic
  14% Black
  5% Asian
  1% Other

Furniture buying and Gen Y

Gen Y and technology

• Comprise 30% of the adult Internet-using population
• 86% of Gen Y Internet users learned of a new product for the first time online
• 83% sleep with a cell phone on or next to their bed
• 75% have a profile on a social networking site

Other Gen Y buying characteristics

• Spent an average of $61/day in 2009, down 33.7% from an average of $92/day in 2008 - spending excludes normal household bills and major purchases such as homes and cars
• 52% buy eco-friendly products

Many sources were used to compile this blog. They include Furniture/Today and HGTV’s 2010 Consumer Views Survey, the U.S. Census Bureau, eMarketer, The Pew Internet & American Life Project, Gallup Poll, the Pew Research Center and Deloitte’s State of the Media Democracy Fourth Edition.