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38 million households plan to buy
More than 33 million U.S. households bought furniture and bedding products in 2010, spending a combined $83.5 billion.
In 2011, 34% of U.S. households - 38 million - plan to buy furniture and bedding. That's one of the findings from Furniture/Today's 2011 Consumer Buying Trends Survey. The exclusive data provides nationally-representative purchase incidence figures for 14 products, as well as demographic characteristics of households who bought and plan to buy each category.
Bedding was bought the most last year, purchased by 10.2% of all U.S. households. In 2011, 10.8% of U.S. households - 12.2 million - plan to buy a mattress set.
Consumers also purchased product for public spaces last year, such as the living room, family room or den. Topping the bought list were stationary sofas, by 5.6% of households in 2010. It's also on the plan-to-buy list of another 7.9% of households this year.
Click here to download the overview report, which published in the April 2 issue of Furniture/Today. It's available for no charge through this link for 30 days.
Also, check out the complete Consumer Buying Trends Report, now available in Furniture/Today's Research Store. It includes results for 19 home furnishings categories, including 14 furniture categories, plus outdoor furniture and the home accent products of rugs, lamps, mirrors and framed art. The 83-page report includes detailed demographic information and targeted buying patterns by region, age and income level.