Today’s non-linear buyers
The customer's journey to buy furniture has changed dramatically. What was once a linear and store-dependent process is now non-linear and crosses many channels.
Today's buyers research products by searching online, reading blogs, checking out social media feeds and maybe or maybe not visiting a store.
In order to compete in the new landscape, a successful furniture store website will integrate today's total customer experience.
The following illustrations, courtesy of Grey Suit Retail, illustrate how the furniture shopping process has changed.
jackBookcase commented:
My family has been in the furniture business (uphostry and unfinished furniture) for over 30 years. This is exactly the kind of thing we trying to cater to in our Durham, NC store. Youtube videos about who we are and what we do, blog posts, updating our website (www.thebookcaseshop.com) and trying to get a larger web presence. Marketing and sales is not what it used to be for good and bad.
