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Today’s non-linear buyers
The customer's journey to buy furniture has changed dramatically. What was once a linear and store-dependent process is now non-linear and crosses many channels.
Today's buyers research products by searching online, reading blogs, checking out social media feeds and maybe or maybe not visiting a store.
In order to compete in the new landscape, a successful furniture store website will integrate today's total customer experience.
The following illustrations, courtesy of Grey Suit Retail, illustrate how the furniture shopping process has changed.