Research Says
Welcome to Furniture/Today’s Research blog where we take a look at interesting research data related to the home furnishings industry. Our focus may come from research we have conducted ourselves or it might be something we’ve come across and just want to share. We hope you’ll use this space too, to share your thoughts or to weigh in with what you think about the topic under discussion.
Get smart in 2012
Furniture/Today's 2012 Get Smart Quick Guide is now available for download.This informational guide houses in one place important home furnishings industry statistics. The data, compiled by Furniture/Today's Research Team, includes industry-size figures such as consumer spending on furniture and bedding, furniture and bedding retail sales five-year projections, sales by distribution channel and ov... Read More
Comments (6)What consumers are reading online
Ever wonder which blog posts and online articles consumers read? Shelter blog Apartment Therapy has partnered with Furniture/Today to reveal some answers. Apartment Therapy's Top 10 posts, November 2011How to create paper blossomsA bedroom built for four kidsHow to make a tree mural out of stringHow to make a clementine candle: holiday décor5 Ways to make your house appear cleaner than it is10 D... Read More
Comments (2)Today’s non-linear buyers
The customer's journey to buy furniture has changed dramatically. What was once a linear and store-dependent process is now non-linear and crosses many channels. Today's buyers research products by searching online, reading blogs, checking out social media feeds and maybe or maybe not visiting a store. In order to compete in the new landscape, a successful furniture store website will integrate to... Read More
Comments (1)#HPmkt Overview
Each High Point market, Furniture/Today's edit and research team put together a market overview. It's a compilation of the macro-economic indicators, such as unemployment, housing starts, consumer spending, mortgage rates and personal savings rates, influencing the furniture industry. It's also a style round-up of product introductions new and hot at market. Click here to purchase your very own... Read More
Comments (5)Online sales increase in 2010
Online retail sales are quickly climbing, with recent figures showing total sales, excluding travel, grew a remarkable 450% during the last decade. How does that increase compare with overall furniture and bedding sales? The following three growth rates highlight the online channel's dominant position within retail and its ever-strengthening position within furniture: 9.8% - the growth rat... Read More
Comments (6)It's the product, stupid
Consumers viewed product 90% of the time this year while surfing furniture sites on Grey Suit Retail's web platform. That also means that consumers spent only 10% of their time checking out informational pages, such as the retailer's "about us" page and the "contact us" page.Is your store online? If so, does your site include product? During last year, consumers spent, on avera... Read More
Comments (2)38 million households plan to buy
More than 33 million U.S. households bought furniture and bedding products in 2010, spending a combined $83.5 billion.In 2011, 34% of U.S. households - 38 million - plan to buy furniture and bedding. That's one of the findings from Furniture/Today's 2011 Consumer Buying Trends Survey. The exclusive data provides nationally-representative purchase incidence figures for 14 products, as well as demog... Read More
Comments (8)Low-priced sofas?
Furniture/Today and HGTV's latest consumer survey on stationary upholstery reveals the features shoppers think are most important. In order the top five are comfort, durability, stain-resistant fabric and warranty.One survey respondent sums up her wants beautifully, "Upholstery must be comfortable or I won't use it; durable, or it won't last; and have a warranty, just in case.So where does pr... Read More
Comments (5)Catalogs increase time on site
Does your retail site include product catalogs or offer online sales? It should. Recent data from Grey Suit Retail shows that consumers spent, on average last year, 82% longer on sites that contain catalogs. And, e-commerce capabilities increased the consumer's attention span by another 21%.Here are the facts. Nearly eight out of 10 U.S. adults use the Internet. And, 58% conduct online research on... Read More
Comments (6)Furniture/Today updates its research page
Did you know in 2010 consumers spent an estimated $9.6 billion on casual and formal dining? Or, that the median sales price of new homes sold in November 2010 was $213,000? These are just a few data points that can be found on Furniture/Today's research page. Want to know more about the furniture industry? Furniture/Today's research department likely has your number. As an integral part of... Read More
Comments (4)Get smart in 2011
Furniture/Today's 2011 Get Smart Quick Guide is now available for download.This informational guide houses in one place important home furnishings industry statistics. The data, compiled by Furniture/Today's Research Team, includes industry-size figures such as consumer spending on furniture and bedding, furniture and bedding retail sales five-year projections, furniture sales by product segment a... Read More
Comments (1)Retail sales forecast
Furniture and bedding retail sales totaled $82.5 billion in 2010, an increase of 2.9% from 2009 sales of $80.2 billion. This slow, but positive growth is much-welcomed, coming on the heels of an 8.1% decrease between 2008 and 2009 and a 6.2% decline between 2007 and 2008.Retail sales will climb a projected 9.94% to $90.7 billion by 2015, according to statisticians at Easy Analytic Software Inc. (E... Read More
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