Retail Ideas
Hi, I'm Leslie Carothers, Chief Energizing Officer of The Kaleidoscope Partnership- a global social media agency started nine years ago for furniture, design and lifestyle brands to provide high level social media strategies along with execution capabilities for our roster of clients on http://tkpartnership.com. Having been in the furniture and luxury design business for the past 29 years, and having worked with consumers, retail sales consultants, retailers, manufacturers, suppliers, designers and the media, I have a decent grasp of our industry and hope, through this column, to give you solid *Retail Ideas* around various facets of social media that will help YOUR business prosper!
Please feel free to start a conversation on my blog by leaving a question or a comment or contact me at any time at leslie@tkpartnership.com, on twitter at http://twitter.com/tkpleslie, on Facebook at http://facebook.com/TheKaleidoscopePartnership or through this group I run on Linked In: Social Media for Furniture Retailers, Manufacturers and Suppliers! If you're interested in having me speak to your organization or at your conference about a facet of social media, please email me at the above address.
MY BIGGEST SOCIAL MEDIA MISTAKE
Mistake? “Isn’t that just a little bit risky, Leslie - to admit a big mistake right when many of us in the furniture industry are on the verge of adopting a social media strategy in 2010 and might consider hiring your company?” My answer to you would be, “We’re ALL still learning and if SOMEONE like me who does social media for a living doesn’t admit that I screw up because my ego gets in the way... Read More
Comments (13)WHY DO CEO's DO IT?
I do it. Jerod Lazan of http://yourfurniturelink.com and http://mortisetenon.com does it. Chris Brogan (@ChrisBrogan) , owner of one of the most successful social media agencies in the country, http://newmarketinglabs.com and co-author of the new ” must read” book “Trust Agents” does it. Sarah Thornton , co-owner with her husband, Andy ,of Richmond, VA based retailer, La Difference (@LaDiff)does... Read More
Comments (16)ONLY RESULTS MATTER, RIGHT?
How can you prove, Leslie, that social media is really working to deliver sales or save me money? I am hearing this question more and more from retailers and manufacturers as they begin to consider using social media-specifically Twitter-to engage and interact with online consumers.So, CAN I prove it? The answer is…YES, and, when money can be saved permanently (and, with social media deployment... Read More
Comments (1)Do you knOH Julia Rosien?
On July 13th, Cargill’s BiOH polyols division, (my client) kicked off a video commenting campaign on their business to consumer social media site: www.experiencebioh.com called “Soy Style-Did You KnOH?”Julia Rosien is the communications director for www.naturaworld.com (not my client but my friend!) a manufacturer of organic, natural and green mattresses. Maybe some of you are friends of ours on T... Read More
Comments (2)@Kathy Ireland is rocking the Twitterverse
Many of you know (but maybe a few of you don’t) that Kathy Ireland is the owner of Kathy Ireland World Wide and that KIWW is, according to Newsweek, a 1.4 billion dollar a year company which produces over 15,000 items sold to home furnishings consumers around the world through over 17 different manufacturer licensees. I knew Kathy was a huge and well respected name in the home furnishings industry... Read More
Comments (18)Manna from heaven? - A social media miracle for a mom
This is the story of a lifetime. It is a story about the generosity of the furniture industry-even as we are facing the worst economic situation of our lives. It is the story of one well respected blogger and his wife . It is the story of one Romanian badly abused Mom and her three children-one with Down’s syndrome- who had run out of options. It is a story of profound hope in the goodness of peop... Read More
Comments (1)What I learned about the 'Green' consumer
The green consumer is not who you think it is. This past weekend, I had the pleasure of attending www.d2eboston.com to represent my client, BiOH polyols (makers of a soy based ingredient used in cushions and mattresses-www.BiOH.com) at the exhibit space of one of BiOH’s retail partners-Circle Furniture. Circle is a well known independent Boston area retailer with six stores and a core focus on sus... Read More
Comments (10)Message of hope to our industry CEOs
Leaders: I may be wrong, but please read on. Right now, I know each of you are taking the actions-hour by hour - that are necessary for the survival of your businesses. After 27 years of getting to know many of you, whether retailer, manufacturer or supplier- I know you are a group of people who care deeply about the impact your decisions on the lives of each of your stakeholders. I believe y... Read More
Comments (9)Ask Me in Las Vegas
On Sunday, I will be in Las Vegas. I am on Twitter as @tkpleslie. Let’s talk. If you will sign up for Twitter and ask me your questions, I will answer them as fast as I can-in real time. The more of you that participate with me in the conversation, the richer the learning and the faster questions, ideas, products can spread. Here is how it works: Go to www.twitter.com. Sign up. It’s free. It takes... Read More
Comments (1)Partnering For Survival
yourfurniturelink.com is the brilliant idea of Mig and Tig and Mortise and Tenon-two retailers in different parts of the country partnering to help furniture manufacturers whether the economic tsunami currently facing our country. Before you go further, please read that first sentence again. What DIDN’T I write? This: two retailers partnering to help each other. What DID i write? Two retailers par... Read More
Comments (5)I am a Twitterholic...
Yes, it’s true. My name is Leslie and I am a Twitterholic. Don’t go away,though, because the reason why I’m addicted may be of interest to you if you want to reach your potential customers directly, measurably and for free. Last October, on the first day of the High Point Market, I was thinking…”What can I do to show my readers the power of social media marketing?” I decided to ask you to follow m... Read More
Comments (8)Sligh-second life?
Dear readers: READ THIS if you do nothing else this Thanksgiving week…and PASS IT ONRob Sligh, well known to many of you as a traditional manufacturer and a leader in our industry has just taken a HUGE LEAP out of …well..something bigger than a box and has had an experience he will never forget. Through his willingness to take a leap of faith with me into an idea I had about how to conduct primary... Read More
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