What Works Online
Hi, I’m Penny Schneck, the Online Sales Manager for Furniture/Today. Over the last eight years I’ve seen the Internet transform not just the way we advertise, but the way we do business. It is the great disintermediary. I’ve personally seen it change the travel, financial services and employment advertising businesses. I’ve no doubts that its impact on the way we buy and sell home furnishings will continue to grow. This growth will be accelerated by the recession as consumers and businesses look for new ways to communicate and transact business. The Web is certainly the Wild West of our time with global implications and new technologies at every turn, but that’s what makes it exciting. Join us on this special blog for a lively discussion on the benefits and challenges the Web offers to our industry. I look forward to a lively debate! Email: pschneck@sandowmedia.com
A Web for Everyone!
Welcome to the New Year and more exciting advances in online technology! I can't wait to see if the 2012 predictions -- including increased mobile marketing, greater use of the cloud, and continued growth of online video will happen even faster than predicted. I hope all the readers of this blog received the latest technology gadget on their wish list! While visiting my parents for the holidays, I... Read More
Comments (5)Free Resources to Help Your Business Go Mobile
Mobile is the big trend leading into the holidays and for 2012. According research from Gartner, Google Internal Data and Cisco, mobile has grown fourfold since 2010, and there will be more people accessing the Internet from their mobile devices versus a PC by 2013. Key to effectively tapping into this growing audience is to have mobile-optimized landing pages and web sites. Unfortunately, Googl... Read More
Comments (0)Holiday Marketing Using Social Media
This blog is dedicated to keeping you abreast of the latest online marketing tactics and technologies. It is impossible for any one person to be expert in all the fast-evolving Web opportunities. So this week, I've asked my friend Crystal Vilkaitis to share her tips for holiday marketing using social media. Crystal is the director of social media for SnapRetail. She has been using social media s... Read More
Comments (1)Tips for Online Promotion While At Market
Most advertisers I work with finish their advertising programs the week leading into a market and move on to showroom set up. But Web statistics from our own sites show that online traffic continues at a steady pace during a market and even goes up slightly during the event. Readers looking for the latest news, new product launches and special offers check in from their mobile devices throughout... Read More
Comments (3)Increase sales with Video
Ecommerce video has grown in the past year, with 73% of US retail sites now using video according to eMarketer. Still, video remains relative underutilized in our industry with only a handful of videos on some sites and many of these videos hidden deep in the website. There are a lot of good reasons to feature product videos on your website as well as the multitude of social media sites now availa... Read More
Comments (0)What's the BEST Email Marketing Service?
Email marketing continues to be the mainstay of most online marketing programs. It's easy, fast, and inexpensive to send out an email to your customers and the metrics on open and click through rates make the tactic very quantifiable. So what's the best email marketing tool out there? Drumroll...and unfortunately the answer is the ever vague "it depends". I really do encoura... Read More
Comments (12)How to Use LinkedIn to Sell More
Officially launched in 2003, today LinkedIn is a publicly traded company and the world's largest professional network on the Internet. It boasts more than 120 million members in more than 200 countries. Many of us have a LinkedIn profile, but just aren't sure if we are accomplishing anything with it. So whether you have a personal LinkedIn page or you are an advocate for a company profile, here a... Read More
Comments (6)5 Points for Building an Online Ad Budget
As we close in on the last quarter of 2011, many of us are preparing our 2012 budgets. This is the time when we all review our online efforts and re-allocate existing resources (money and other resources) to generate a better return on investment. Online advertising faces a double-edged sword. It provides incredible detail on statistics such as email open rates, website traffic, click-thro... Read More
Comments (2)And then there were 2!
Now that Yahoo and Microsoft have come to an agreement to make Bing the provider of search services on Yahoo, you might be wondering how this will impact your search marketing program. This deal combines the number two and number three players in search to create a contender with about 30% of the search market. This is still a distant second from Google’s 65% market share. Still, Bing may be worth... Read More
Comments (2)Which Social Network is Right for You?
Not sure how much of your resources to allocate to which social networking site?Part of the answer depends on the demographic group you are trying to attract. eMarketer and Anderson Analytics just released results of a new survey of social networking sites by generation. According to the survey, adults in generation “X” (30-44 years old), baby boomers (45-65 years old) and the WWII generation fa... Read More
Comments (0)What’s a Landing Page and Why Do I Need One?
You run an online ad, get click thru’s and but no conversion? Many times the reason is a big disconnect between what your ad promises and the page on your website. Your home page is not necessarily the right place to drive all your web traffic. If, for example, you’re advertising bedroom furniture (your ad could be a Google pay per click ad or a display ad), then the click should take the visitor... Read More
Comments (0)NHFA provides new portal to connect consumers and furniture retailers
The non-profit National Home Furnishings Association (NHFA) website - www.HomeFurnishings.com - offers consumers a new way to shop. The site includes articles, images, design advice, buying guides and decorating tools so the consumer can create her own look. In addition, the site is a portal so she can search for certified HomeFurnishings.com retailers and connect to their sites. Finally the site... Read More
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