Free Resources to Help Your Business Go Mobile

Mobile is the big trend leading into the holidays and for 2012. According research from Gartner, Google Internal Data and Cisco, mobile has grown fourfold since 2010, and there will be more people accessing the Internet from their mobile devices versus a PC by 2013.
Key to effectively tapping into this growing audience is to have mobile-optimized landing pages and web sites. Unfortunately, Google says that 79% of its advertisers do not have a mobile-optimized web site. To help bridge this gap and make mobile advertising more effective, Google has created a great new resource to help retailers and other businesses add a mobile component to their traditional website. Visit www.HowToGoMo.com and you'll find:
1) Expert research you can use to convince your company management to develop a mobile strategy;
2) Case studies highlighting best practices for mobile marketing;
3) Tools to see how your current site appears on mobile along with tips to improve it;
4) A short list of recommended vendors that can help your business craft a mobile web site. (Fill out the simple questionnaire, and you will receive recommendations ranging from low-cost, do-it-yourself resources up to enterprise solutions.)
While Google certainly has an interest in selling more mobile ads, this is a great, free resource to help jump-start your mobile initiatives for 2012.