What Works Online
Hi, I’m Penny Schneck, the Online Sales Manager for Furniture/Today. Over the last eight years I’ve seen the Internet transform not just the way we advertise, but the way we do business. It is the great disintermediary. I’ve personally seen it change the travel, financial services and employment advertising businesses. I’ve no doubts that its impact on the way we buy and sell home furnishings will continue to grow. This growth will be accelerated by the recession as consumers and businesses look for new ways to communicate and transact business. The Web is certainly the Wild West of our time with global implications and new technologies at every turn, but that’s what makes it exciting. Join us on this special blog for a lively discussion on the benefits and challenges the Web offers to our industry. I look forward to a lively debate! Email: pschneck@sandowmedia.com
NHFA provides new portal to connect consumers and furniture retailers
The non-profit National Home Furnishings Association (NHFA) website - www.HomeFurnishings.com - offers consumers a new way to shop. The site includes articles, images, design advice, buying guides and decorating tools so the consumer can create her own look. In addition, the site is a portal so she can search for certified HomeFurnishings.com retailers and connect to their sites. Finally the site... Read More
Comments (2)Not so lazy days of summer
Think nothing is going on out there? Just waiting for the Fall markets? Think again! With Wall Street and the Federal Reserve suggesting that the economy is improving, this may be your last chance to make strategic investments in marketing and online sales channels that can increase your company’s market share. Listen beyond the gloomy headlines and you’ll hear a buzz of online activity in the fur... Read More
Comments (0)
