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Judi Fulbright

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Welcome to Furniture/Today's Research blog. Each week we'll take a look at interesting research data related to the home furnishings industry. Our focus for the week may come from research we have conducted ourselves or it might be something we've come across and just want to share. We hope you'll use this space too, to share your thoughts or to weigh in with what you think about the topic under discussion.


Three members of Furniture/Today's Research team, Research Manager Dana French and Research Specialists Judi Fulbright and Daphne Garland-McLean, will be sharing this forum, each bringing our own unique perspective. We look forward to hearing from you!

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Research Says

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How does your store stack up?

For nearly two decades, Furniture/Today has been tracking furniture stores’ operations and merchandise mix to create a yardstick that furniture stores can use to measure their own store’s performance up against. This year we’ve divided the data into two separate reports, the first on store operations printed in this week’s issue, and the second on merchandise... More

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Is it a recovery yet?

While there’s not a crystal ball available to forecast exactly when the economic downturn will end, Kiplinger.com recently published their Recovery Index composed of six key economic indicators. When three of the six indicators have positive results, then the likelihood of an emerging economic recovery becomes stronger. The key indicators include: Interest-rate spread, a reflection... More

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Targeting consumers in tough times

As a result of the recession, consumers are behaving differently as they make decisions about what and when they will buy. Learning more about just how differently consumers are reacting to the recession could prove meaningful and open the door to new opportunities as some expect the new consumer behavior to last far beyond the economic downturn. In order to examine the differences between... More

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Taking the measure of furniture stores

How do you determine when your furniture store is truly operating at an optimum level? There are the obvious bottom line figures from profit-and-loss statements that can be reviewed as often as monthly. And there are other measures that can be used as powerful tools for guidance towards a successful store’s operation. Stock turns, a key indicator of a store’s overall sales... More

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Retailers: How they're weathering the storm

Retaining existing customers, attracting new customers and maintaining revenue levels - those are the top three issues on the minds’ of furniture retailers according to an exclusive online survey conducted by Furniture/Today.In preparation for last week’s  High Point Market , Furniture/Today surveyed furniture retailers and asked for their strategies and plans for... More
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