Daphne Garland-McLean
Welcome to Furniture/Today's Research blog. Each week we'll take a look at interesting research data related to the home furnishings industry. Our focus for the week may come from research we have conducted ourselves or it might be something we've come across and just want to share. We hope you'll use this space too, to share your thoughts or to weigh in with what you think about the topic under discussion.
Three members of Furniture/Today's Research team, Research Manager Dana French and Research Specialists Judi Fulbright and Daphne Garland-McLean, will be sharing this forum, each bringing our own unique perspective. We look forward to hearing from you!
Research SaysLink This | Email This | Comments (0) Is social media in your marketing strategy?As the economy continues to take small strides toward recovery and consumer confidence is showing signs of improvement, the time is now for business owners to make sure their target audience is aware of their existence.According to the National Small Business Association’s 2009 Year-End Economic Report, two-fifths of small business owners plan to implement new advertising and marketing strategies... MoreLink This | Email This | Comments (1) Brighter days ahead?Consumers are feeling better about the economy and that’s boosting confidence and sales. According to the most recent Conference Board release, consumer confidence is up 5.6 percentage points to 57.9 (1985=100) from March’s 52.3 reading. Retail sales are improving also. Per the U.S. Department of Commerce, total retail sales (which include autos, gasoline stations and restaurants) for March increa... MoreLink This | Email This | Comments (0) Are consumers looking ahead?The consumer confidence index increased to 52.5 (1985=100) in March according to the most recent data from The Conference Board. That’s an increase of 6.1 percentage points from February’s reading of 46.4. And, while this is not a huge increase, economists can be encouraged that consumers are feeling a little more optimistic about the future of the economy. So, what will it take for consumers to f... MoreLink This | Email This | Comments (0) Moving ForwardThis is still a down economy, however, CEOs are emerging from recession mode and are making preparations for recovery according to the most recent CEO Challenge Survey. Some of the main issues/challenges that CEOs are focusing on this year are: Customer loyalty/retention Reputation for quality products/services Innovation/creativity Sustained and steady top-line growth Linda Barrington, Managing D... MoreLink This | Email This | Comments (0) Know your marketAs we approach the middle of the first quarter of 2010, you might wonder what’s on the horizon for your business and how you’ll succeed in the current economic environment. Well, there’s no magic equation that will apply to all. Though, it would be nice, wouldn’t it? The truth is that everything is in a state a flux all the time. Even when we don’t think things are changing, they are. So, you must... More |
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