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Mike Root

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Hi, I'm Mike Root, President of Furniture Sales of Mid-America, (www.furnituresales.biz) a furniture wholesale company in the Midwest and Rocky Mountain states. We have been recognized by numerous national furniture factories for sales excellence including multiple Salesman of the Year awards. I currently serve on the Executive Committee of the International Home Furnishings Representative's Association (IHFRA) as well as the CQRID Advisory Board of the Interior Design Society.
I see incredible opportunities for our industry to make a difference in people's lives. It is my intention to share with you positive stories and observations from around the country as they relate to the home furnishings industry. True, this is a blog for furniture representatives. But the reality is that we are all representing the home furnishings industry. Therefore I will write to and for reps, but hopefully the message will resonate with all throughout the industry. My perspective is one of a third generation furniture guy with past experience in retail, rental, and wholesale. I also have the good fortune of working with my father, Emmet Root, who is still active as a rep after almost 60 years.
We also operate a consulting business to help retailers and factories use innovative marketing to capture the attention of the end consumer through the use of direct response marketing and social media (www.GetCustomersRightNow.com). More information about me can be found on my blog at www.MikeRoot.com. To contact me by email meroot@mikeroot.com.

Email: meroot@mikeroot.com

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From A Rep's Perspective

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Nebraska Furniture Mart: Bold New Bet On The Future of Furniture Retail

This week it was announced that Nebraska Furniture Mart will be building a new store North of Dallas. Even by Texas standards this is going to be a big one --- 1.2 million square feet of warehouse, 546,000 square feet of showroom, and 25,000 square feet of corporate office space. In this age of Internet retailer's rapid growth and traditional furniture retailer's contraction, Irv and Ron Blumkin... More

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October 2011 Market Follow Up

After spending a week in High Point with friends in the furniture industry, I have the following observations and information:1. It did not seem to be as crowded in the Main Buildings as elevators were easily accessible. That may be because the market is spread out. It may be that some retailers come in on varied schedules so everyone is not there at the same time. Or unfortunately, there just... More

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Market Seminars Are a Great Way to Learn How to Improve Your Business - Both for Retailers and For Reps

With market coming up this week hopefully you have your appointments organized and your IHFRA rep pin* packed for easy access at all market buildings. I know there are always down times during market because many dealers do not come in according to plan. So I have a suggestion for this market...Take a look at the market seminar schedule published in Furniture Today (http://www.furnituretoday.com... More

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I Vote for Herman

I rarely, if ever, like to talk politics. But frankly, the next election will be important as our country tries to shake off a lethargic economic environment. I am not going to discuss whether the Buffet Rule is good or bad or if the amount of regulation strangling business is the cause of the malaise.I have watched two out of the three Republican debates to try and figure out if there will be a... More

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Wal-Mart Revives Layaway

Reading the Wall Street Journal this morning, Wal-Mart, the largest retailer in the country, has had customer requests to revive their layaway plan that was cancelled five years ago. A layaway plan of course is where a customer makes payment on merchandise and picks it up after it is paid for. In Wal-Mart's case, the customers will have to have it all paid for by December 16 in order to get the... More
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