Penny Schneck
Hi, I'm Penny Schneck, the Online Sales Manager for Furniture/Today. Over the last seven years I've seen the Internet transform not just the way we advertise, but the way we do business. It is the great disintermediary. I've personally seen it change the travel, financial services and employment advertising businesses. I've no doubts that its impact on the way we buy and sell home furnishings will continue to grow. This growth will be accelerated by the recession as consumers and businesses look for new ways to communicate and transact business. The Web is certainly the Wild West of our time with global implications and new technologies at every turn, but that's what makes it exciting. Join us on this special blog for a lively discussion on the benefits and challenges the Web offers to our industry. I look forward to a lively debate! Email: penny.schneck@reedbusiness.com
What Works OnlineLink This | Email This | Comments (0) And then there were 2!Now that Yahoo and Microsoft have come to an agreement to make Bing the provider of search services on Yahoo, you might be wondering how this will impact your search marketing program. This deal combines the number two and number three players in search to create a contender with about 30% of the search market. This is still a distant second from Google’s 65% market share. Still, Bing... MoreLink This | Email This | Comments (2) Which Social Network is Right for You?Not sure how much of your resources to allocate to which social networking site?Part of the answer depends on the demographic group you are trying to attract. eMarketer and Anderson Analytics just released results of a new survey of social networking sites by generation. According to the survey, adults in generation “X” (30-44 years old), baby boomers (45-65 years old) and... MoreLink This | Email This | Comments (1) What’s a Landing Page and Why Do I Need One?You run an online ad, get click thru’s and but no conversion? Many times the reason is a big disconnect between what your ad promises and the page on your website. Your home page is not necessarily the right place to drive all your web traffic. If, for example, you’re advertising bedroom furniture (your ad could be a Google pay per click ad or a display ad), then the click... MoreLink This | Email This | Comments (0) NHFA provides new portal to connect consumers and furniture retailersThe non-profit National Home Furnishings Association (NHFA) website - www.HomeFurnishings.com - offers consumers a new way to shop. The site includes articles, images, design advice, buying guides and decorating tools so the consumer can create her own look. In addition, the site is a portal so she can search for certified HomeFurnishings.com retailers and connect to their sites.... MoreLink This | Email This | Comments (0) Not so lazy days of summerThink nothing is going on out there? Just waiting for the Fall markets? Think again! With Wall Street and the Federal Reserve suggesting that the economy is improving, this may be your last chance to make strategic investments in marketing and online sales channels that can increase your company’s market share. Listen beyond the gloomy headlines and you’ll hear a buzz of online... More |
| Next >> |
| Blogs | Recent Posts | Total Posts |
|---|---|---|
| What Works Online | 5 | 5 |
