Barry Abraham

I am the CEO of Pure Home (www.purehome.com), a contextual search platform designed to bring together the home décor industry's manufacturers, retailers, and customers. I have been a speaker, seminar leader, and entrepreneur, as well as being a veteran of four start-ups and two international technology companies.
In 2005, I founded the Pacific Northwest's first fully automated granite countertop manufacturing company, where first became aware of the inefficiencies and high transaction costs within the home décor market. This realization motivated me to find a solution to bridge the communication chasm between supply and demand. We developed technology to combine color and home décor products in a contextual search model. In 2011, Pure Home launched online as the only social trading hub for that integrates home décor brand manufacturers, retailers, and the consumer.
With this "Crunch Time" blog, Dan Minor and I will be discussing the need for change and integration within the home décor industry - it's time to change the way we do business, and we need to do it together in order to see a successful future in our industry.

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Crunch Time

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Exploring the Ideal Pricing Model

I'm excited - there are clear signs our industry is finally starting to move forward and implement change where it's been long-needed. Better late than never, right? But these changes are moving toward a problem that the industry of home décor has never really been able to get a handle on: pricing or more formally know as purchasing price parity which includes product cost, taxes, delivery, and co... More

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Exploring a New Distribution Network

In response to one of my blog posts back in September, a ‘Disgusted Industry Veteran' commented that, "The distribution network of the 20th century is dead." He or she is right — the fact is, retail stores are not seeing the traffic they did in years' past. The customer is starting shopping experience from the comfort of her sofa or kitchen table. She doesn't have to hunt down the closes... More

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How the Brain Shops, and Why It Likes Online Shopping

Hopefully by now, it's becoming common knowledge in our industry that our customers (mostly women) are spending their shopping time online. Instead of beating a dead horse and discussing that fact in more depth, with this blog post I'd like to explore a little more about the ‘why?' factor: Why is she shopping online? She's shopping online for a number of reasons, but here are the top drivers: • It... More

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Be Choosy With the Company You Keep

When you were a teenager, your mom probably advised you at one point that, "You are judged by the company you keep." Your rebellious friends with questionable character who "fractured" a few rules from time to time were the wrong crowd to associate with if you wanted to succeed in life. She was right then, and the same message applies today with your company. So why are manufac... More

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Control vs. Support in the Manufacturer-Retailer Relationship

Let me focus on manufacturers for this post, because I deeply feel that these industry leaders need to enact change in their relationships with retailers. Up until now, brands command the table when it comes to getting their products disbursed to retail channels, but then they back off and let the retailer do their thing without much help or support. On a large scale, this model may seem to work j... More

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