Leslie Carothers
Hi, I'm Leslie Carothers, principal of The Kaleidoscope Partnership, a national company specializing in helping retailers and manufacturers use the internet and their websites to powerfully drive traffic and profitability. I have been involved in all aspects of the retail home furnishings business for over 25 years-especially with respect to sales, sales training, writing, speaking and consulting. By writing this blog, I hope to educate, inform and stimulate you to try new ideas in your own businesses that can help you make money and engage with today's customers in ways that are fun, personalized and relevant -to them. I welcome all of your comments so we can have a shared dialogue benefitting our entire industry. Please feel free to call me at 713-705.2482 or either email me:
Title: Retail Ideas Columnist
Email: leslie@tkpartnership.com
Retail IdeasLink This | Email This | Comments (2) Sligh-second life?Dear readers: READ THIS if you do nothing else this Thanksgiving week…and PASS IT ONRob Sligh, well known to many of you as a traditional manufacturer and a leader in our industry has just taken a HUGE LEAP out of …well..something bigger than a box and has had an experience he will never forget. Through his willingness to take a leap of faith with me into an idea I had about... MoreLink This | Email This | Comments (1) Weight LossThanksgiving is right around the corner. Many of you are probably going to be working right through it figuring out ways to trim the fat from your budgets for 2009. In the spirit of a little fun, since so much of the news has been so heavy lately, I thought I would write one post with a lighter message. This year, I have lost 51 pounds. Yes, it’s true. Why would you care? You... MoreLink This | Email This | Comments (0) Reality-cut operating expenses. How?Right now, almost all of my readers are wondering how they can cut operating expenses in 2009. Budgets are being squeezed-every line item is being scrutinized for ROI. It’s all good. And, all of a sudden, I am getting A LOT of phone calls and emails asking for help in understanding how to set up a digital marketing strategy using social networking and online reputation management... MoreLink This | Email This | Comments (1) CEO of Major Manufacturer says...CEO of MAJOR mfg. when asked what surprised him most at market, “How many of my dealers are down 30% and don’t have the faintest idea of what to do about it.” I was the one who asked him this question when we were seated next to each other at the American Hall of Fame Dinner and this answer blew me away-both for its honesty and what it told me about the state of... MoreLink This | Email This | Comments (4) Target sued for $6-million because website out of compliance with ADATARGET SUED FOR 6 MILLION BECAUSE WEBSITE OUT OF COMPLIANCE WITH ADA. Last night, one of my internet strategy clients-Walter E. Smithe in Chicago, emailed me an article from the September 22nd edition of Financial Week. It is very important for everyone reading this blog to understand what happened as it could have significant implications if you are a larger retailer-multi-channel or pure... More |
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