Leslie Carothers
Hi, I'm Leslie Carothers, Chief Energizing Officer of The Kaleidoscope Partnership- a global social media agency started nine years ago for furniture, design and lifestyle brands to provide high level social media strategies along with execution capabilities for our roster of clients on http://tkpartnership.com. Having been in the furniture and luxury design business for the past 29 years, and having worked with consumers, retail sales consultants, retailers, manufacturers, suppliers, designers and the media, I have a decent grasp of our industry and hope, through this column, to give you solid *Retail Ideas* around various facets of social media that will help YOUR business prosper!
Please feel free to start a conversation on my blog by leaving a question or a comment or contact me at any time at leslie@tkpartnership.com, on twitter at @tkpleslie, on Facebook at http://facebook.com/TheKaleidoscopePartnership or through this group I run on Linked In: Social Media for Furniture Retailers, Manufacturers and Suppliers! If you're interested in having me speak to your organization or at your conference about a facet of social media, please email me at the above address.
Title: Retail Ideas Columnist
Email: leslie@tkpartnership.com
Retail IdeasLink This | Email This | Comments (13) MY BIGGEST SOCIAL MEDIA MISTAKEMistake? “Isn’t that just a little bit risky, Leslie - to admit a big mistake right when many of us in the furniture industry are on the verge of adopting a social media strategy in 2010 and might consider hiring your company?” My answer to you would be, “We’re ALL still learning and if SOMEONE like me who does social media for a living doesn’t admit that I screw up because my ego gets in the way... MoreLink This | Email This | Comments (16) WHY DO CEO's DO IT?I do it. Jerod Lazan of http://yourfurniturelink.com and http://mortisetenon.com does it. Chris Brogan (@ChrisBrogan) , owner of one of the most successful social media agencies in the country, http://newmarketinglabs.com and co-author of the new ” must read” book “Trust Agents” does it. Sarah Thornton , co-owner with her husband, Andy ,of Richmond, VA based retailer, La Difference (@LaDiff)does... MoreLink This | Email This | Comments (1) ONLY RESULTS MATTER, RIGHT?How can you prove, Leslie, that social media is really working to deliver sales or save me money? I am hearing this question more and more from retailers and manufacturers as they begin to consider using social media-specifically Twitter-to engage and interact with online consumers.So, CAN I prove it? The answer is…YES, and, when money can be saved permanently (and, with social media deployment... MoreLink This | Email This | Comments (2) Do you knOH Julia Rosien?On July 13th, Cargill’s BiOH polyols division, (my client) kicked off a video commenting campaign on their business to consumer social media site: www.experiencebioh.com called “Soy Style-Did You KnOH?”Julia Rosien is the communications director for www.naturaworld.com (not my client but my friend!) a manufacturer of organic, natural and green mattresses. Maybe some of you are friends of ours on T... MoreLink This | Email This | Comments (18) @Kathy Ireland is rocking the TwitterverseMany of you know (but maybe a few of you don’t) that Kathy Ireland is the owner of Kathy Ireland World Wide and that KIWW is, according to Newsweek, a 1.4 billion dollar a year company which produces over 15,000 items sold to home furnishings consumers around the world through over 17 different manufacturer licensees. I knew Kathy was a huge and well respected name in the home furnishings industry... More |
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