Leslie Carothers
Hi, I'm Leslie Carothers, principal of The Kaleidoscope Partnership, a national company specializing in helping retailers and manufacturers use the internet and their websites to powerfully drive traffic and profitability. I have been involved in all aspects of the retail home furnishings business for over 25 years-especially with respect to sales, sales training, writing, speaking and consulting. By writing this blog, I hope to educate, inform and stimulate you to try new ideas in your own businesses that can help you make money and engage with today's customers in ways that are fun, personalized and relevant -to them. I welcome all of your comments so we can have a shared dialogue benefitting our entire industry. Please feel free to call me at 713-705.2482 or either email me:
Title: Retail Ideas Columnist
Email: leslie@tkpartnership.com
Retail IdeasLink This | Email This | Comments (4) NEGATIVE ONLINE REVIEWS - WHAT TO DO?Consumer opinions. Good ones? You love them. Bad but balanced? Hate to see them, but try to listen and learn, right? But, when they’re both bad AND unfair? They make you boiling mad and defensive!Why? Because you know you did all you could to help solve their issue. Your people went above and beyond the call of duty and handled the customer with respect, care and kindness. You bent... MoreLink This | Email This | Comments (0) RESULT: 1/3rd STORE TRAFFIC INCREASE IN ONE DAYThe skeptics may ask: “Really? A NON-SALE event did that - and for under a $1,000.00 - on a Saturday?”The skeptics may think: “I don’t believe it. Is there proof- in writing?”Yep. I’m writing this post to share this: Even though you may not think or be convinced that YOUR customer, at the local level, is interested in eco-friendly furniture - I... MoreLink This | Email This | Comments (2) REACHING THE INTERIOR DESIGNERS WHO CAN BRING YOU BUSINESS-NOW!At 8pm tonight, Thursday, Feb. 25th, interior designers from around the world will hold the first ever interior design “chat” with consumers from around the world-on Twitter.Every retailer, every manufacturer, every supplier, every home stager, every remodeler, everyone involved in any way with the home furnishings and related industries is welcome to attend. What is the... MoreLink This | Email This | Comments (2) RESULT: 1/3rd STORE TRAFFIC INCREASE IN ONE DAYThe skeptics may ask: “Really? A NON-SALE event did that - and for under a $1,000.00 - on a Saturday?”The skeptics may think: “I don’t believe it. Is there proof- in writing?” Yep. I’m writing this post to share this: Even though you may not think or be convinced that YOUR customer, at the local level, is interested in eco-friendly furniture - I... MoreLink This | Email This | Comments (13) MY BIGGEST SOCIAL MEDIA MISTAKEMistake? “Isn’t that just a little bit risky, Leslie - to admit a big mistake right when many of us in the furniture industry are on the verge of adopting a social media strategy in 2010 and might consider hiring your company?” My answer to you would be, “We’re ALL still learning and if SOMEONE like me who does social media for a living doesn’t admit... More |
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