Chris Schultz

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Help our industry by sharing insights

As someone who believes that knowledge is power and time is money, I’m asking that you invest a few moments of your time to respond to a survey that could quite possibly help you to run a more profitable business. Each year, Furniture/Today hosts a Leadership Conference. This year’s event, themed “Connectivity,” is set for Dec. 3-5 at the Ritz Carlton in Naples,... More

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Vegas mattress showrooms offer winning product lines

Who says you can’t win in Las Vegas? Bedding showrooms were packed with interesting new products and displays. Here, before we close the book on the latest Las Vegas Market, is our quick rundown on some of the winners: * Dual-comfort Posturepedic beds at Sealy. Looking to add SKUs to an already crowded bedding floor? These floor sample models offer plush and firm options on his and... More

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Dueling Retailers

For furniture retailing ‘newbie’s’. Furniture retailers compete in a fierce and contentious battleground, which becomes more so every year.  Individuals new to the industry should recognize the competitive nature of our business and a bit about the psychology and strategies inherent in it. Some of the most effective competitors in the retail furniture industry share... More

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For New Buyer’s Eyes Only

This Blog has been written for newly hired or promoted furniture buyers just getting into their new jobs.  Experienced merchants need not read this as they probably already understand and appreciate what is written in these lines. This piece is about preparation and organization and being fully ready to work a furniture market and derive the greatest benefit from having done so. I... More

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No One Needs Furniture

It’s kind of like the hermit who sits sentry, protecting his front door, shotgun on his lap, guarding against an intrusion by robbers intent on stealing his belongings, while the interlopers come in the back door and take all of his possessions.  Forgive the allegory, but sometimes it’s how it feels. The reality is, as blasphemous as it sounds, that no one absolutely needs... More