Dana French
Welcome to Furniture/Today's Research blog. Each week we'll take a look at interesting research data related to the home furnishings industry. Our focus for the week may come from research we have conducted ourselves or it might be something we've come across and just want to share. We hope you'll use this space too, to share your thoughts or to weigh in with what you think about the topic under discussion.
Three members of Furniture/Today's Research team, Research Manager Dana French and Research Specialists Judi Fulbright and Daphne Garland-McLean, will be sharing this forum, each bringing our own unique perspective. We look forward to hearing from you!
Research SaysLink This | Email This | Comments (2) It's the product, stupidConsumers viewed product 90% of the time this year while surfing furniture sites on Grey Suit Retail's web platform. That also means that consumers spent only 10% of their time checking out informational pages, such as the retailer's "about us" page and the "contact us" page.Is your store online? If so, does your site include product? During last year, consumers spent, on avera... MoreLink This | Email This | Comments (8) 38 million households plan to buyMore than 33 million U.S. households bought furniture and bedding products in 2010, spending a combined $83.5 billion.In 2011, 34% of U.S. households - 38 million - plan to buy furniture and bedding. That's one of the findings from Furniture/Today's 2011 Consumer Buying Trends Survey. The exclusive data provides nationally-representative purchase incidence figures for 14 products, as well as demog... MoreLink This | Email This | Comments (5) Low-priced sofas?Furniture/Today and HGTV's latest consumer survey on stationary upholstery reveals the features shoppers think are most important. In order the top five are comfort, durability, stain-resistant fabric and warranty.One survey respondent sums up her wants beautifully, "Upholstery must be comfortable or I won't use it; durable, or it won't last; and have a warranty, just in case.So where does pr... MoreLink This | Email This | Comments (6) Catalogs increase time on siteDoes your retail site include product catalogs or offer online sales? It should. Recent data from Grey Suit Retail shows that consumers spent, on average last year, 82% longer on sites that contain catalogs. And, e-commerce capabilities increased the consumer's attention span by another 21%.Here are the facts. Nearly eight out of 10 U.S. adults use the Internet. And, 58% conduct online research on... MoreLink This | Email This | Comments (1) Get smart in 2011Furniture/Today's 2011 Get Smart Quick Guide is now available for download.This informational guide houses in one place important home furnishings industry statistics. The data, compiled by Furniture/Today's Research Team, includes industry-size figures such as consumer spending on furniture and bedding, furniture and bedding retail sales five-year projections, furniture sales by product segment a... More |
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