Jim Green
Hi, I'm Jim Green, author of the three volume set of books on the retail furniture business, Furniture Retailing 101. The set of books looks at the industry from a newcomer's perspective and covers the fundamentals and basics of nearly every aspect of furniture retailing. Though it has been written for the novice, I believe the book set will have real value to individuals entering the business from other industries, journalists, analysts, manufacturing executives and representatives and anyone with an interest in learning more about our industry. I have over 30 years experience in both the supply and retail sides of the furniture business, and hold an MBA in Management. In this Web log I will write about some of the more basic and rudimentary aspects of our business and present observations of some of what I have learned over the past three decades. Visit my web site at www.furnitureindustry101.com. Contact me at 727 347-1201 or email me at:
Email: jim@furnitureindustry101.com
Furniture Biz 101Link This | Email This | Comments (2) Uncommon Common Sense #6I hold an MBA in management. Believe me; I am not trying to impress anyone; in fact, quite the opposite. If I were in business today, I would trade 5 MBA's for one person with great common sense. They, of course are not mutually exclusive. An MBA can surely have common sense and many do. If one has both, so much the better. But I believe that common sense trumps almost everything else. I have been... MoreLink This | Email This | Comments (10) Uncommon Common Sense #5I believe that ‘common sense' should be a large part of marketing furniture at retail. I have been posting examples of common sense marketing since my post of August 19 because I would like to cause the reader to think about whether his/her business uses common sense strategies and tactics. Sometimes, these common sense decisions may not be epic. But, they also may be the difference between achiev... MoreLink This | Email This | Comments (5) Uncommon Common Sense #4On my blog for the last few weeks I have been posting examples of common sense marketing and merchandising. There will be a total of ten examples. If you have missed any, please go back to earlier posts. Most of these examples are not earth shattering. They simply illustrate the notion that with a little common sense, one might improve the business exponentially. I think perhaps sometimes retaile... MoreLink This | Email This | Comments (7) Uncommon Common Sense #3Common Sense Example #3 Unintended Messages. Sometimes I think that ‘common sense' has gone the way of cassette tapes, 8mm cameras and transistor radios. It should be a large part of marketing furniture at retail but occasionally I see examples of just the opposite. If you have been following my blog recently, I am posting 10 examples of common sense marketing and merchandising. If you have missed... MoreLink This | Email This | Comments (13) Uncommon Common Sense #2Common Sense Example #2 TV Advertising. I believe that ‘common sense' should be a large part of marketing furniture at retail, today. If you read my post of August 19, you will note that I am posting 10 common sense examples. My motivation is to cause the reader to think about whether his/her business uses common sense strategies and tactics in their approach to retailing. Sometimes, these common... More |
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