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David Perry

Bed newcomers seek niches in 100-plus Las Vegas field

July 23, 2014

The bedding-rich Las Vegas Market gets even richer this month, with new mattress and sleep accessories producers joining the extensive bedding mix. By my count, this pushes the bedding contingent past the 100-exhibitor mark.

The newcomers face plenty of competition, but if they do offer a better mousetrap (should we say “mouse mattress?”), they can find a niche. The retailers will sort all of that out, as they always do.

MLily brings its full lines of Chinese-made memory foam mattresses and pillows to its first permanent Las Vegas showroom — World Market Center B-930. MLily’s West Coast distributor, Northwest Mattress Distributors, will be showing the MLily line.

The company is focusing on providing smaller retailers with plenty of memory foam options. It touts its offerings at key retail price points like $399, $499, $599, $699 and $799, and says it stands “at a unique crossroads of price and quality.”

James Ni, MLily’s founder, told me that he built one of China’s largest memory foam operations by using sophisticated production techniques and maintaining a commitment to high quality products.

In the hot (pun intended) temperature-regulation category, BedJet is introducing what it bills as the world’s first ultra-rapid and affordable proactive bed cooling, heating and climate control system.

BedJet, which shows in the Specialty Sleep Assn. showroom (C-1565), says its active, electric-powered system is superior to “passive thermal management approaches” like cooling gel foams and improved ventilation designs.

Mark Aramli, the inventor of the BedJet technology, said he previously held engineering responsibilities supporting the climate comfort systems used in NASA space suits.

Another Vegas newcomer is CleanBrands, which shows in B-201-34. It is showing its CleanRest Signature collection, which includes thermo-regulating waterproof protectors, and a collection of pillows.

The CleanBrands technology protects consumers against “micro-toxins” and keeps nasty things like dust mite waste, mold spores and pet dander away from sleepers, thus providing a clean, healthy sleep environment, said Gary Goldberg, the founder and CEO of CleanBrands.

Another WMC newcomer is a company that has actually been showing in Las Vegas for years: Paramount Sleep. The Norfolk, Va., based bedding producer, operated by members of the Diamonstein family for decades, has utilized off-site showrooms in past markets.

This market Paramount moves into permanent space in WMC C-1595. “We make buying simple,” Paramount officials said. “We have teamed up with Knickerbocker and PureCare this Las Vegas Market to showcase all of the best sleep products into one buying experience.”

For more information on upcoming mattress and sleep accessories introductions, see my bedding product charts elsewhere in this issue. The July market promises to be another busy one in the bedding arena.

 

The bedding-rich Las Vegas Market gets even richer this month, with new mattress and sleep accessories producers joining the extensive bedding mix. By my count, this pushes the bedding contingent past the 100-exhibitor mark.
The newcomers face plenty of competition, but if they do offer a better mousetrap (should we say “mouse mattress?”), they can find a niche. The retailers will sort all of that out, as they always do.
MLily brings its full lines of Chinese-made memory foam mattresses and pillows to its first permanent Las Vegas showroom — World Market Center B-930. MLily’s West Coast distributor, Northwest Mattress Distributors, will be showing the MLily line.
The company is focusing on providing smaller retailers with plenty of memory foam options. It touts its offerings at key retail price points like $399, $499, $599, $699 and $799, and says it stands “at a unique crossroads of price and quality.”
James Ni, MLily’s founder, told me that he built one of China’s largest memory foam operations by using sophisticated production techniques and maintaining a commitment to high quality products.
In the hot (pun intended) temperature-regulation category, BedJet is introducing what it bills as the world’s first ultra-rapid and affordable proactive bed cooling, heating and climate control system.
BedJet, which shows in the Specialty Sleep Assn. showroom (C-1565), says its active, electric-powered system is superior to “passive thermal management approaches” like cooling gel foams and improved ventilation designs.
Mark Aramli, the inventor of the BedJet technology, said he previously held engineering responsibilities supporting the climate comfort systems used in NASA space suits.
Another Vegas newcomer is CleanBrands, which shows in B-201-34. It is showing its CleanRest Signature collection, which includes thermo-regulating waterproof protectors, and a collection of pillows.
The CleanBrands technology protects consumers against “micro-toxins” and keeps nasty things like dust mite waste, mold spores and pet dander away from sleepers, thus providing a clean, healthy sleep environment, said Gary Goldberg, the founder and CEO of CleanBrands.
Another WMC newcomer is a company that has actually been showing in Las Vegas for years: Paramount Sleep. The Norfolk, Va., based bedding producer, operated by members of the Diamonstein family for decades, has utilized off-site showrooms in past markets.
This market Paramount moves into permanent space in WMC C-1595. “We make buying simple,” Paramount officials said. “We have teamed up with Knickerbocker and PureCare this Las Vegas Market to showcase all of the best sleep products into one buying experience.”
For more information on upcoming mattress and sleep accessories introductions, see my bedding product charts elsewhere in this issue. The July market promises to be another busy one in the bedding arena.