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An Inside Look

Thomas Lester

Rug showrooms generating market buzz

October 20, 2016

Plenty of goings-on are taking place inside rug showrooms at this week’s High Point Market.

Buyers and designers who visit will have the chance to see big names, get a first look at plenty of new product and have the chance to cut loose and try new things after long days.

A number of special guests will be in rug showrooms to help promote their branded products. In the early portion of the week, the husband-and-wife design tandem, the Novogratz (best known for shows on HGTV and Bravo), will spend plenty of time in Momeni’s International Home Furnishings Center D-369 showroom to help showcase their initial rug offerings with the Carlstadt, N.J.-based producer and to meet and greet with fans.

On Saturday at 4 p.m., Nourison will host a pair of its licensed partners for a “Tea & Trends” discussion with Home Accents Today’s Jenny Heinzen York. The Q&A on consumer trends vs designer trends will include plenty of commentary from Barclay Butera and Kathy Ireland, both of whom have rug collections with the Saddle Brook, N.J.-based manufacturer.

Surya, showing at Showplace 4100, will host an event to introduce its latest partnership with consumer-facing lifestyle brand Elle on Monday at 11 a.m. with a special presentation.

For guests who don’t mind rolling up their sleeves to get a little more hands-on, Jaipur Living is hosting an introduction to indigo with Tara Phillips, one of its in-house designers. The workshop, held Monday from 3-6 p.m., will explore the global history of indigo and the ancient technique of Shibori to create beautiful patterns with manual resists. During the open-house workshop, guests will get hands-on experience to fold and dye a one-of-a-kind scarf.

In addition to special events, there’s also plenty of product to behold. Capel will show off lots of new rugs inspired by the furnishings inside the Biltmore, the famed Asheville, N.C., estate of George and Edith Vanderbilt.

Loloi is rolling out some more looks from the wildly popular Magnolia Home by Joanna Gaines collection as well as a slew of new looks from Justina Blakeney. In April, its IHFC D-320 showroom was bursting at the seams as invited guests got a first look at the product and had the chance to meet with Joanna and Chip Gaines.

While neither is expected to be on hand this time, you can bet the rugs, pillows and throws will still generate plenty of buzz, as will talk of Loloi’s next licensed collection with Ellen DeGeneres (which, by the way, won’t debut until January).

Harounian is bowing tribal kilims here this week. The Rug Market America has a wealth of memorable youth designs. Karastan is showing off its first American-made indoor/outdoor rugs. And upholstery specialist Nathan Anthony is getting into the rug game for the first time.

This is just a sampling. You’re bound to see much more on your travels around the market. See you in the halls.