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David Perry

Gel, latex, adjustable beds in spotlight in Vegas

July 25, 2013

The summer run of the Las Vegas Market is once again shaping up as a robust mattress event.

While the July market won't match the frenetic pace of flagship bedding line launches we saw this past January - how could it? - there are more new mattress lines and programs being unveiled here than I was expecting. Chalk it up to a dynamic product category, intense (and growing) competition, some thriving product segments, and maybe a lackluster sales climate too.

Here's my quick survey of what's new and notable for Las Vegas, based on product information summaries submitted to Furniture/Today.

If I had just one word to describe the product direction it would be "gel." Yes, the gel segment, pioneered by category leader Serta, remains vibrant. Serta is showing its extensive gel offerings, which include iComfort and the newish iComfort Directions line.

Sealy is combining gel and latex in its specialty sleep Optimum brand, while Therapedic is combining gel and latex in its new Buoyancy line, and Carolina Mattress Guild combines gel and latex in its Cool Flex line. Gel also reckons in introductions by Boyd, Chili Technology, Comfort Revolution, Englander, E.S. Kluft & Co., King Koil, Kingsdown, Simmons, Spring Air, Technogel, Symbol, WorldBed Studio and ZZZest, a new gel player that is entering the market here, among others.

As we noted, gel and latex are featured in some new pairings, a move that gives impetus to the latex category, one that I continue to feel is underdeveloped.

Pure LatexBliss is bringing out what it says is its most luxurious latex line to date, the Prestige Collection. The producer is also introducing a new feature, graphite-infused latex, which it says has natural temperature regulating qualities.

Another trend is the growing interest in adjustable bed bases. Reverie is adding designs and functions to its expanding offerings, while Mantua is showing its new Rize Revolution Adjustable Bed. Yes, the adjustable bed revolution is under way. Vi-Spring, the high-end British bed maker, is also introducing an adjustable bed.

New foundations and bed support systems will be shown by Forever Foundations, Glideaway Sleep Products, and Seahawk Designs.

Also look for two "smart" bed systems, which react to the sleeper. Kingsdown has revamped its Sleep Smart system, which has a new feel, an improved adjustable base, and lower price points, now starting at $6,999. And PatienTech is showing its new Prevail Responsive Sleep Technology Smart Bed.

In a related development, Reverie is showing a mattress protector designed to give consumers the ability to track and improve their sleep.

In the social marketing arena, Blu Sleep and Enso are introducing sleep products designed to support the fight against cancer.

And don't miss new Broyhill and Thomasville bedding lines at Boyd.

I'll have a lot more on the upcoming Las Vegas Market next week.