Logistics and Home Delivery
The Never-Ending Driver Shortage
As an industry, what can we do to attract good home delivery drivers?
The reality is that we expect a lot from them. Drivers must be DOT-compliant, watch hours of service, be safe, and lift heavy furniture, appliances and electronics without damaging customers' homes.
Good drivers, of course, are highly valuable. Closing every sale is completed by the delivery team. Drivers are in effect an extension of the in-store sales team for both the retailer and the delivery company.
The challenge we face is in retaining them. The bottom line is that we must find ways to compensate and incentivize drivers to attract and keep them.
Your thoughts, please, on how to recruit and retain delivery specialists.