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Pat Cory blog

Technology’s Impact

May 17, 2013

It goes without saying that the Internet has forever altered the way we all do business. In terms of the ways customers interact with retailers, it is a real game-changer.

Amazon.com and eBay serve as good examples. Their customers today have more choices than ever before when it comes to being active participants in the delivery experience.

It is a point well-taken in the home furnishings industry. To be more competitive, we have to be able to allow consumers to choose how they want us to communicate with them.

Do they want to schedule and confirm through e-mail, cell phone or texting, which is becoming a more and more popular alternative? Traditional routing as we know it has become old school, and smart phones and tablets are now the vital communications tools.

New technology allows delivery teams to route stops and provide detailed directions, while manifests are updated in real-time. It even allows for photos to be taken and sent immediately when customer service issues arise.

The list goes on. In your experience, which technology is best?